Most companies invest lots of time and money into Facebook, and everyone’s got the same idea: “Every company has a Facebook Page, so we need one too!”. But that kind of thinking can lead to some problems. What if you don’t have any set goals or strategy? What if you’re unsure of what to communicate and […]

On April 4th, without prior notice, Facebook disabled access to some data in both the Facebook and Instagram APIs. This change is a major challenge for many tools that are used to manage profiles and analyze their stats. Fortunately, the restrictions put in place don’t affect Sotrender’s users much.

Social media is a key part of everyday life nowadays, even for cities! This proper presence is of utmost importance to promote their attractions, events and what unique aspects the city has to offer. From the early hours of the morning to the earliest hours of dawn till well beyond the witching hour, each city offers […]