Marketers know that measuring engagement metrics is important for an efficient social media strategy, but do you know why? For starters, checking your user engagement metrics allows you to see how loyal your fans are to your brand. In this post, we’re going to look into the reasons why high engagement rates on Facebook are […]

Fact. A whopping 92% of the people who visit your site aren’t ready to make a purchase just yet. Yes. They might have an interest and eventually convert, but they aren’t ready to make the leap of faith the first time they come to your site. It’s tough, isn’t it? No worries, though. That is […]

Facebook is an ideal place to market products and run campaigns to grow business brands. It offers a variety of content creation options, and due to this, as a business, you can leverage all those options to your benefit and increase your brand reach.