Brands and businesses love running contests on Facebook. We’re sure you can’t go more than a few days without seeing one pop up in your feed. And it’s no wonder they so popular; they can can increase your engagement, generate leads, and gives something back to your audience. That is, as long as your contest […]

What happened on Facebook in July in the UK? A lot of exciting growths, but predictable events as well. Analysing it this month was really enjoyable – and not just because of a funny post by Burger King or transfer window gossip. Have a look at our takeaways! Every month at Sotrender, we analyse 20+ […]

As a social media data analytics and research company, we’re always interested in how big brands manage their campaigns and what we could possibly learn from their successes or failures. In order to shed light on the concept of societal and social marketing, this case study first gives an overview of the ice cream producer Ben […]