Reach and impressions. You probably have heard of those two metrics in social media marketing a lot, right? Why should you even care about them? Well, they are one the most crucial metrics that help evaluate performance in social media and you need you to understand them if you want to manage social media profiles […]

To use or not to use… that’s the question. Hashtags on Instagram and Twitter are simple: you gotta use them. But hashtags on Facebook? That’s not so clear cut.

Most companies invest lots of time and money into Facebook, and everyone’s got the same idea: “Every company has a Facebook Page, so we need one too!”. But that kind of thinking can lead to some problems. What if you don’t have any set goals or strategy? What if you’re unsure of what to communicate and […]