You always hear the same phrase, “content is king”, in a hundred different variations. You spend so much time preparing your content strategy, study your audience demographics and interests, and create a whole content calendar just for them. You might even have hundreds of thousands of followers, but low reach and engagement, so what gives? […]

The distinctive feature of social media content is that every single post is a story. That’s why social media copywriting is your number one tool to ensure both engaging and valuable messages behind each piece of content on your business’ profile.

Giving our clients a social inbox for Facebook and Messenger was just the beginning! Now, we would like to introduce you to our newest feature: sentiment analysis in Sotrender!