When should I post on Facebook? Best posting times for industries in the UK

You always hear the same phrase, “content is king”, in a hundred different variations. You spend so much time preparing your content strategy, study your audience demographics and interests, and create a whole content calendar just for them. You might even have hundreds of thousands of followers, but low reach and engagement, so what gives? […]

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Social Media Copywriting: How to Compose Text for 3 Different Channels

The distinctive feature of social media content is that every single post is a story. That’s why social media copywriting is your number one tool to ensure both engaging and valuable messages behind each piece of content on your business’ profile.

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Introducing Sentiment Analysis in Sotrender

Giving our clients a social inbox for Facebook and Messenger was just the beginning! Now, we would like to introduce you to our newest feature: sentiment analysis in Sotrender!

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