facebook gif comments introduction

Facebook introduces GIF button in comments – and its impact on brands

Even though its word is one of the harder things to pronounce – which sparks a lot of arguments between people, GIFs are a personal favorite to many and can help you express yourself easily and with a lot of humor. Their introduction into Facebook comments may also change the face of brand interactions with […]

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Facebook Trends UK May 2017 – Video posts rule and new additions to the reports

Sotrender is happy to present the 22nd edition of Facebook Trends UK – the first comprehensive report on the Facebook industry in the United Kingdom. We analysed reach, engagement, customer service, and content on Facebook in 20 integral industries. What are the biggest UK Facebook profiles? Which ones know how to engage their fans? Read […]

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Next Interest Analysis

Next Interest Analysis – Getting to know your audience

On social media, it’s important to know what your fans are interested in. Whether on Facebook or Twitter, no brand or business exists in a vacuum; there’s always someone else trying to catch your audience’s attention. That can come in the form of social media influencers, mutual interests, or your competition. So how your customers […]

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