As a social media data analytics and research company, we’re always interested in how big brands manage their campaigns and what we could possibly learn from their successes or failures. In order to shed light on the concept of societal and social marketing, this case study first gives an overview of the ice cream producer Ben […]
What happened on Facebook in the UK in June? Saying “a lot” tells you as much as not saying anything. Politicians fought for attention, festivals were bustling loudly, brands were preparing themselves for summer and light communication, getting Brits into the holiday mood. But much of it was hampered by the shadow left by the Grenfell Tower […]
Net Neutrality has become a hot topic in the past few months, resurfacing after being left alone for a while. Today, tech giants are taking to the [virtual] streets and protesting against talks being conducted recently in the United States to abolish Net Neutrality.