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Facebook Trends UK July 2017 – Football is coming home

What happened on Facebook in July in the UK? A lot of exciting growths, but predictable events as well. Analysing it this month was really enjoyable – and not just because of a funny post by Burger King or transfer window gossip. Have a look at our takeaways! Every month at Sotrender, we analyse 20+ […]

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Ben & Jerry’s Climate Change Campaign [CASE STUDY]

As a social media data analytics and research company, we’re always interested in how big brands manage their campaigns and what we could possibly learn from their successes or failures. In order to shed light on the concept of societal and social marketing, this case study first gives an overview of the ice cream producer Ben […]

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Facebook Trends UK June 2017 – Engagement is the king

What happened on Facebook in the UK in June? Saying “a lot” tells you as much as not saying anything. Politicians fought for attention, festivals were bustling loudly, brands were preparing themselves for summer and light communication, getting Brits into the holiday mood. But much of it was hampered by the shadow left by the Grenfell Tower […]

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