New Facebook page layout – analysis

Facebook has recently changed business Pages layout. Marketers all around the world can benefit from this new Facebook feature, initially announced in March and gradually getting to all pages. Sotrender decided to check who was fast enough to switch before being exposed. We compared 3 different categories of pages: top brands, celebrities and sport players and teams. By curiosity, […]

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European Parliament Elections: Facebook fans vs. reality

It is getting more and more common that both politicians and political parties use social media to run campaigns before the European Parliament Elections. It is though hard to say how their efforts convert into the actual results and support. Before the European Parliament Election we checked how the candidate parties are doing on Facebook. Three days after […]

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Politics on Facebook – Election to the European Parliament

The election for the European Parliament is getting closer and closer. Candidates are doing their best in order to convince both the electorate and as many floating voters as possible. Their campaigns take place among others also in social media. However, it’s not much friendly a space for politics and politicians. Social media is often […]

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