Sotrender is happy to present the 22nd edition of Facebook Trends UK – the first comprehensive report on the Facebook industry in the United Kingdom. We analysed reach, engagement, customer service, and content on Facebook in 20 integral industries. What are the biggest UK Facebook profiles? Which ones know how to engage their fans? Read the report and learn a little bit more about the social media landscape in the United Kingdom.
The report contains data for 20 different industries present on Facebook in the UK. These include: Alcohols, Arts and entertainment, Athletes, Beer, Consumer electronics, Cosmetics, Digital media, Energy, Football clubs, Football players, Internet portals, Music, Musicians, People, Restaurants, Shoes, Spirits, Sports, Sweets, and TV Programmes.
The best performing profiles
This May, Mic published the most successful post on Facebook UK. They’re a news and media brand aimed aimed at a younger audience. It was a video describing the new technology that allows a person to tattoo ‘sounds’ onto their skin. The comments section blew up with people sharing their thoughts on it, both positive and negative.
The most engaging profiles
We are always updating and adding profiles to our trends reports, and a few of those new additions made it to the top of our rankings. Those new additions are marked on the graph with a flashy orange ‘N’. The most engaging pages this May were Channel 4 (1 857 739 engaged users), E4 (1 499 497 engaged users), and Relationship Rules (1 145 849 engaged users).
The best customer service
Customer service on Facebook can do wonders for your brand. It might not have been the first thing to cross your mind, but you should give it a look! It can strengthen your brands online presence and improve your fans opinion of you. And if you need any inspiration, just check out these top performers: SportPesa Care (6 506 reactions), Virgin Media ( 3 024 reactions), and Tesco (2 150).
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