Last time you were here, we analyzed Instagram API data to see how the beauty salon and fitness center industries adapted to the lockdown. We suspected that they would be impacted by the COVID-19 lockdown, and we were right. Now, we are going to check how fast-food chains and delivery apps were affected by the […]

We’ve shown you the ways that COVID-19 has changed general consumer behavior and how businesses started to adapt to it. Now, we wanted to take a deeper look into how specific industries were affected, how their content strategies interactions between their followers and brands have changed.

Businesses recognize that several factors play an important role in eliciting positive emotions about their brand. Who represents the brand and how can make or break your relationship with your customer base. Those that come across as more human and real should give off a more positive vibe to their customers. Given the chance, brands […]