uber vs careem middle east north africa MENA

Amidst a Heated Competition – Careem & Uber Get Creative

Since 2012, Careem has been a growing force in MENAP (Middle East, North Africa &Pakistan) – especially worrying for it’s main competitor, Uber. Operating in 53 cities in 12 countries, Careem has grown immensely since its inception in 2012, being valued at over $1 billion in 2016. Given this fast but stable growth, as well […]

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family, values

What does your target audience value the most? [Listonic Case Study]

We’re certain that the majority of marketers already know how important the ongoing process of recognizing and understanding their target audience is. There are many reasons for that, but the main one speaks for itself: the increase in sales profits. At Sotrender, we see the increasing trend within many companies, regardless of size, to broaden their […]

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Ben & Jerry’s Climate Change Campaign [CASE STUDY]

As a social media data analytics and research company, we’re always interested in how big brands manage their campaigns and what we could possibly learn from their successes or failures. In order to shed light on the concept of societal and social marketing, this case study first gives an overview of the ice cream producer Ben […]

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