The IT industry is unique for several reasons. You can see this within their sales teams, where a client’s decision making process is much longer and more complicated. Generally speaking, these clients are different than clients in other markets, e.g. FMCG – they don’t make decisions at a moment’s notice nor are they window shoppers […]

Valentine’s Day – people either love it or hate it. But from a marketers’ point of view, everything is worth analysing! So even if you don’t celebrate Valentine’s Day, or don’t like Fifty Shades, there are still many lessons to be learned from the Fifty Shades premiere on social media channels. Just how successful were […]

The PyeongChang 2018 Olympic Winter Games are right around the corner, so get ready for a ton of social media posts about it. Everyone loves watching the games, talking about it, and supporting their favourites athletes. Marketers are especially interested; there’s no better time to display your product than when everybody is watching! But being […]