How Does the Facebook Algorithm Work?

The Facebook algorithm. Did you get a chill down your spine from reading that? Every marketer does, seeing those two words. The infamous algorithm is the informal king of Facebook. It ultimately decides which posts users see in their feeds. But is it truly as scary as people think? Let’s find out!

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Who Is Man’s Best Friend? [INFOGRAPHIC]

With National Dog Day just a few days ahead (and with International Cat Day a few weeks ago), we decided to end the everlasting fight between cat and dog owners. That also means the definitive answer for brands if they should post about dogs or cats to get better results.

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Rio 2016 – Athletes and unofficial sponsors can’t beat Rule 40

With the Rio 2016 Olympic games well under way, everybody is showing their support on social media. Sports events are always a great opportunity for brands to achieve success on social media. However,  the International Olympic Committee’s (IOC) Rule 40 is making it nigh impossible for unofficial sponsors and athletes to find this success. Before the […]

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