Rio 2016 – Athletes and unofficial sponsors can’t beat Rule 40

With the Rio 2016 Olympic games well under way, everybody is showing their support on social media. Sports events are always a great opportunity for brands to achieve success on social media. However,  the International Olympic Committee’s (IOC) Rule 40 is making it nigh impossible for unofficial sponsors and athletes to find this success. Before the […]

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Rio 2016 – Getting around Rule 40 on social media

The Rio 2016 Olympic games are here! Everybody is ready to watch their favourite Olympians and teams in this year’s summer games. Millions of fans will be sending their love via social media, offering their support for athletes. And athletes would love to interact back. They would love to show their appreciation for their supporters, […]

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Brexit on Twitter – The internet reacts to the UK leaving the EU

Thursday, June 23rd proved to be a historic day for Europe, and it lit social media up like dynamite. Brexit was a success: the UK decided to leave the European Union. Unexpected and bewildering to many Britons, and even more so for every watching from the outside, 52% of voters voted to leave the EU. […]

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