The first three months of 2020 have changed digital consumer behaviours in a quick and vital way. The number of social media users and activities are growing faster and faster and many services have shifted to the Internet. How can you use this opportunity? How can you get noticed among other brands or keep a […]

Have you ever wondered if Sotrender’s solutions are suitable for your company? Will they suit all your needs and challenges you have every single day? And if you actually need social media analytical tool?

As a social media data analytics and research company, we’re always interested in how big brands manage their campaigns and what we could possibly learn from their successes or failures. In order to shed light on the concept of societal and social marketing, this case study first gives an overview of the ice cream producer Ben […]