Rio 2016 – Getting around Rule 40 on social media

The Rio 2016 Olympic games are here! Everybody is ready to watch their favourite Olympians and teams in this year’s summer games. Millions of fans will be sending their love via social media, offering their support for athletes. And athletes would love to interact back. They would love to show their appreciation for their supporters, […]

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Twitter Trends UK July 2016 – Awards and competitions engaging users

Sotrender is happy to present the 10th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analyzed reach, engagement, customer service, and content on Twitter in 11 integral industries. What are the biggest UK Twitter profiles? Which ones know how to engage their fans? Read […]

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Social Media as a Tool in Hybrid Warfare [REPORT]

Many times have we written that social media is a place for having fun and for light-hearted entertainment. As you may know, we did an analysis of the Pokemon Go phenomenon, the presence of pornstars on various social channels (and how they rock it), answered crucial questions like “Do music festivals’ lineups suit their fan’s […]

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