twitter trends uk july 2017

Twitter Trends UK July 2017 – Chain Tweets and K-Pop Take Over

July is over and it’s time to see who took the lead on Twitter in the UK. This month we came across a few more surprises than we expected – with J.K. Rowling and One Direction’s domination over the Twittersphere ending. This gave way to football clubs and players such as Wayne Rooney and Manchester United […]

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Ben & Jerry’s Climate Change Campaign [CASE STUDY]

As a social media data analytics and research company, we’re always interested in how big brands manage their campaigns and what we could possibly learn from their successes or failures. In order to shed light on the concept of societal and social marketing, this case study first gives an overview of the ice cream producer Ben […]

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Twitter Trends UK June 2017 – General Election and General Rowling’s Domination

Twitter UK has 13 million active users, a number that’s still growing. This might demonstrate the power of Twitter, but the real and greatest power is held by Twitter’s influential profiles. Every month at Sotrender, we analyse 20+ industries and show you who really rocks on Twitter – and who you can use as an […]

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