Moderation is a necessary part of managing any social media platform. It is a way of regulating content, responding to concerns, and maintaining the quality of your profile. Without moderation on Facebook, your responses would be disorganized. That means you wouldn’t be able to control your brand image and customer service would decline in quality. […]

Instagram is booming! The platform recently surpassed 1 billion users worldwide. And it’s not just user growth that’s moving in the right direction; Instagram is seeing a big-time rise in ad dollars coming to the platform. It seems brands have found greener pastures on Instagram over Facebook’s News Feed.

In the past few months, we’ve been working hard on developing Sotrender, adding new features and charts.  In the meantime, we’ve also talked with you, our clients, quite a lot. What we’ve discovered was that while we were focused on new things, we were hiding them somewhere in the app so well that some of […]