We hope that you’ve already checked and tested the latest Sotrender design upgrades! Today we’re introducing the next phase of those changes. This part is focused on Facebook metrics which are affected by the new version of their API – but on top of that, we’re very excited to introduce new features and metrics that we’ve implemented so keep on reading!
What’s with all the changes?
In recent days we’ve been publishing a lot of information about changes in our offer and for sure some of you are wondering why this is happening. The main reason for these changes occuring now is the release of a new version of the Facebook API which will be introduced on 6th of February. Facebook will limit access to some data and this is probably caused by the famous General Data Protection Regulation (GDPR) and we’ve had to adjust our tool and product offerings accordingly.
The Facebook API changes will not influence our whole range of offers but only those related to Facebook and the data we’re able to access as of the new release. In the upcoming months we will modify our app, custom reports, Trends reports and partially the Sotrender API. Similarly, the consequences mentioned will apply to all analytics tools that are collecting and processing Facebook data.
In the Sotrender app, users that are analysing their own Pages (so Pages to which need at least Analyst level permissions) today will get new metrics, data and charts. Don’t worry! Our signature Competitors’ analysis is still possible, but with some slight modifications.
Our offers for other supported platforms – Twitter, YouTube and Instagram – will not change at this moment.
So here’s what we’ll be covering in our most recent product update:
- Changes that will affect all Sotrender users,
- Changes that will affect competitors’ profiles,
- Changes that will affect your own Pages (those which have access to Facebook Insights).
Competitors’ comparison – now faster than ever
The ‘Comparison’ tab received a totally fresh look and feel to it. Now it’s very similar to the workflow that you already know from our ‘Reports’ section. We will take you step by step through the process of creating your comparison groups.
The chart that presented data about the user interests of a certain Page will no longer be visible in the tool anymore – no matter how high your permissions within a specific Page are.
This section will change just a little bit. Because many of our clients would still like to have access to previous versions of reports (with old data), soon we will provide such option but for data running only up to end of January 2018.
Choosing any date range beyond January 2018 will not work for the old version of the reports. Visit our blog or subscribe to newsletter to get a notification about it!
Even more knowledge, thanks to new metrics!
We’re working hard to develop Sotrender and give you more and more features to work with. With the above changes, we’re introducing some of these new cool features.
Consumptions – new metric in the Reach & Engagement section
The total number of consumptions indicates the number of clicks anywhere within your post. This metric is very valuable as it helps you identify the types of posts that engage your users the most.
In the Consumption tab you can find the following charts:
- Number of consumptions broken down into post type – photo, video, link or status.
- Engagement Rate which represents consumption levels based on the post type – this metric is measured by dividing the number of consumptions by the number of views.
- Consumption over time – where the data we’re presenting broken down into days.
- Consumption share – share of consumption of a given post type in the total number of consumptions of an analysed Page.
The Consumption metric is available only for own Pages (ones that you have insights access for).
Interactivity Index Heatmap
The Interactivity Index heatmap is a new type of chart in Sotrender. It’s showing how intense users’ reactions towards Page communication were and when during the week they were happening.
The heatmap is solely based on the Interactivity Index. As a reminder, this is a composite, weighted indicator of all activities on the profile. It includes various activities such as likes, comments, posts or shares. These activities have higher and higher weights in line with their increasing visibility for others and less frequent occurrence.
The cool thing about this chart is that it combines data from a few other places and shows you exactly when level of engagement is the strongest.
The heatmap is now available for all profiles – no matter what kind of access you have for them. You will find it under the ‘Reach & Engagement’ tab, after clicking on the ‘Interactivity Index’ chart.
Love, Haha, Wow – all your users’ reactions in Sotrender
Do you know how users are reacting to your content? Starting today, you can analyse it in Sotrender! The following new chart will display when and how reactions happened over time. To see the new reactions chart, go to ‘Audience’ and then click on the ‘User activities’ box.
Below you will also find a pie chart which will present proportions of individual type of reaction in relation to all of them.
Within the past few years, video has come to play a vital role on social media channels. That’s why we’ve decided to move video posts stats to a separate view. It will look similarly to how all posts were displayed but for video posts we will show adequate metrics. This part is available only for own Pages.
Remember that we’re showing only data for video files uploaded directly to Facebook – so posts that only contain URL to for example YouTube or Vimeo, wouldn’t have any results as they wouldn’t be counted as native video posts.
PTAT metric (Storytellers, People Talking About This) is probably already well known for you. Another new chart that we’re introducing today is Relative PTAT.
This indicator informs you about the number of people who interact with the Page and the content published by it in relation to the number of fans of the Page. Relative PTAT takes into account various user actions regarding the organic and paid content of the Page. This metric is available for all Pages – own and competitors.
Unfortunately, yes. The new version of the Facebook API is limiting access to some information that we can pull and access; especially for Pages that we don’t have any permissions for (Insights data):
- Content tab: Communication strategy,
- Audience tab: Active users, Segmentation, Community ranking, Number of fans in specific countries.
The good news is that for your own Pages, you will still see all data and charts (remember about all news mentioned above 😉 ).
Should I expect any more changes from Sotrender?
Yes, but we’re happy to say that most of them will include new features and options. As always, you will be the first to know!
In case of any questions, doubts or needs, don’t hesitate to contact our awesome Support Team: firstname.lastname@example.org.