Let’s cut to the chase. The main goal of every company is to increase sales profits and have consistent growth. Most activities and priorities are created specifically to reach this goal. And social media is one way to do so. Most companies use social media channels for raising brand awareness and gaining new customers. But […]

A massive social media following doesn’t offer much benefit if you only have followers. Businesses with Facebook accounts learned this lesson a few years ago when Facebook moved to a model where pages must now pay to show content to some of their followers. A better strategy for social media utilizes the platform to drive […]

The IT industry is unique for several reasons. You can see this within their sales teams, where a client’s decision making process is much longer and more complicated. Generally speaking, these clients are different than clients in other markets, e.g. FMCG – they don’t make decisions at a moment’s notice nor are they window shoppers […]