Target audience – How do you better understand them? [F-Secure Case Study]

The IT industry is unique for several reasons. You can see this within their sales teams, where a client’s decision making process is much longer and more complicated. Generally speaking, these clients are different than clients in other markets, e.g. FMCG – they don’t make decisions at a moment’s notice nor are they window shoppers […]

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Reactions and video posts analysis, relative PTAT and other changes in our app [Product Update]

We hope that you’ve already checked and tested the latest Sotrender design upgrades! Today we’re introducing the next phase of those changes. This part is focused on Facebook metrics which are affected by the new version of their API – but on top of that, we’re very excited to introduce new features and metrics that […]

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Activity Index for Twitter, Instagram and YouTube in Sotrender

Years ago Sotrender introduced the index called Interactivity Index for Facebook which is a collective, weighted rate of all the activities performed within a Facebook page.

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