Social media is a key part of everyday life nowadays, even for cities! This proper presence is of utmost importance to promote their attractions, events and what unique aspects the city has to offer. From the early hours of the morning to the earliest hours of dawn till well beyond the witching hour, each city offers […]

Sotrender is happy to present the 20th and 21st editions of Facebook Trends UK – the first report analyzing brand communication on Facebook in the UK. And now there’s a ton of new changes and improvements! Don’t worry, we still analysed reach, engagement, customer service, and content in integral industries. You can still find out […]

Another year has come to a close, bring a lot of changes in the world of social media. 2016 was an interesting year for Twitter in the UK because it was mostly dominated by music, with one group, in particular, outperforming the rest. News sources also had a successful year, being the most active and […]