Social customer service and community management

As a company representing yourself on social media, you’ll have to pick the right people to manage your profiles. You have to decide whether you want to utilize both social customer service and community management, though. How do you decide if you need only one of them or both? Are they the same thing, two […]

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Comfortably managing ads on Facebook to make a good first impression

We went over how to provide great customer service over Facebook, but now we want to dig into another aspect of operating your Facebook profile. Managing ad comments is an important component of a successful social media strategy. If you don’t engage with your fans or take care of their consumer needs, what’s to stop […]

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Introducing Social Inbox for Facebook in Sotrender! [Product Update]

Moderation is a necessary part of managing any social media platform. It is a way of regulating content, responding to concerns, and maintaining the quality of your profile. Without moderation on Facebook, your responses would be disorganized. That means you wouldn’t be able to control your brand image and customer service would decline in quality. […]

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