engagement

How to measure engagement on Instagram

If you’re a social media marketer, you definitely want to measure engagement on Instagram accurately and efficiently. To do that, you need a tool that will put all of your Insights data in one place for your convenience. Here’s how Sotrender can help you measure and reach conclusions about your Instagram profile.

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emirates airlines

Success of Arabian airlines in social media – the Emirates case

Arabian airlines, especially Emirates, are a benchmark for many companies. It’s not surprising; they’re one of the leading brands across the globe. There are a few reasons Arabian airlines have achieved so much success. And we’re not only talking about Emirates Airline or Qatar Airways, there are many more than those, e.g. Etihad Airways, Saudia, […]

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Activity Index for Twitter, Instagram and YouTube in Sotrender

Years ago Sotrender introduced the index called Interactivity Index for Facebook which is a collective, weighted rate of all the activities performed within a Facebook page.

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