Picking a Social Media Platform: Where to Start as a New (or Small) Business

Learning how to navigate the vast, and sometimes daunting, social media landscape is necessary for any new business in this social media age. While you’ve probably used at least one of the popular sites for your personal life, picking a social media platform for your new business can be a bit more complicated.

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Instagram Reels: can Instagram compete with TikTok?

It looks like TikTok might have to compete with Instagram from now on. Instagram released a new form of video post called Instagram Reels. So how is it different from Instagram Stories and regular video posts? We’ll explain everything you need to know about Reels and how it compares to TikTok from a marketing perspective.

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Why you should develop an SEO and PPC Integrated Marketing Plan

In the world of digital marketing, the basis of an effective brand convergence approach is search engine optimization (SEO) and pay-per-click (PPC) advertisement. A systematic approach to market your business provides more customers and related material; so that more goods and services can be transformed.

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