Many companies are currently facing a decline in social media engagement. According to last year’s Convince and Convert report, social media engagement only across the U.S. has dropped 4%, while previously it was reported to have grown 7.7% over 9 years.
The growth of social media has made it easy for businesses to reach a wider audience. It has revolutionized modern marketing since businesses can easily and cheaply reach out to its customers through social media than through other channels. Businesses are, therefore, working to maintain active profiles on social media so as to ensure seamless […]
Social media is a powerful tool for businesses, and there is a considerable amount of faith in this platform. However, few entrepreneurs entirely understand what it has to offer. According to Sprout Social, 93% of marketers use Facebook ads to promote their brands.