Spring always brings changes, even with Sotrender. To celebrate the warmer and sunnier days, we added several new features to our tool. For starters, there’s three updates you’ve been waiting for – comparison reports in .pdf format, editable reports in .pptx for Facebook, and automated tips for Instagram. Everything to make using Sotrender even smoother. […]

Just a few months ago, Facebook turned 13. At this point in it’s life, people think the platform doesn’t have much to hide anymore.  But based on questions we get everyday, we know that this is not the case. People always have tons of questions about Facebook, with one of the most common doubts people have […]

Social media measurement is an essential part of any social media campaign. At least it should be. You measure your social media activity by looking at specific metrics. Certain sets of metrics will help indicate how you’re performing on social media.. Without them, you won’t accurately see if your activities are helping or where you […]