Social Media Copywriting: How to Compose Text for 3 Different Channels

The distinctive feature of social media content is that every single post is a story. That’s why social media copywriting is your number one tool to ensure both engaging and valuable messages behind each piece of content on your business’ profile.

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What content you should be publishing during the pandemic to keep your clients interested in your business

Social media have their own rules – the content must be pleasant, simple and understandable. But is it always supposed to be like this? We have all seen social media campaigns that made a real impact on society. They served a good cause or increased social awareness about an important issue.  Today, we all face […]

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Popularity of #stayathome and local equivalent hashtags on Instagram in Europe [INFOGRAPHIC]

#quedateencasa, #resteralamaison, #iostoacasa… With the help of these hashtags, the Spanish, French and Italians are encouraging their fellow citizens to stay at home during the pandemic. We analyzed how often people used the #stayathome hashtag in local languages in countries most affected by the pandemic in Europe, as well as in Sotrender’s homeland – Poland. […]

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