We, humans, are social animals by nature, we always tend to be a part of the more massive social structure; physical or virtual. From a business perspective, social media marketing seems to have left behind the age of innocence to go through a more mature phase. In fact, social media platforms like YouTube, Facebook, Instagram, […]

Many companies are currently facing a decline in social media engagement. According to last year’s Convince and Convert report, social media engagement only across the U.S. has dropped 4%, while previously it was reported to have grown 7.7% over 9 years. 

  YouTube is a force to be reckoned with. They have 400 hours of video content uploaded every minute and 1.9 billion active users logged in. With so much content being created, you have to make sure that your content stays relevant, and the best way to check it is with a YouTube analytics tool.