Many companies are currently facing a decline in social media engagement. According to last year’s Convince and Convert report, social media engagement only across the U.S. has dropped 4%, while previously it was reported to have grown 7.7% over 9 years. 

  YouTube is a force to be reckoned with. They have 400 hours of video content uploaded every minute and 1.9 billion active users logged in. With so much content being created, you have to make sure that your content stays relevant, and the best way to check it is with a YouTube analytics tool.

As a social media data analytics and research company, we’re always interested in how big brands manage their campaigns and what we could possibly learn from their successes or failures. In order to shed light on the concept of societal and social marketing, this case study first gives an overview of the ice cream producer Ben […]