If you’re running a business Instagram profile, how can your strategy be complete without a decent knowledge about your competitors’ activities? 

Instagram, which is currently a leading social media channel for the majority of brands, is still holding back a lot of information from marketers. Unfortunately, the API changes in 2018 made it impossible to monitor competitors’ performance on Instagram.  We knew that the situation didn’t seem to be optimistic for a few months now. But […]

In the field of marketing, there are lots of words that people know but can’t explain. One of them is benchmarking. And today we’re going to not only explain it to you, but also show you how important it is for every brand’s social media performance.