There are lots of differing opinions on how to do Facebook marketing right, and it’s not always clear who’s right and who’s wrong. As a social media analytics company, we decided to gather real data and find the truth (or lackthereof) behind the most popular Facebook marketing myths. In our previous posts, we looked at […]

Does anyone remember how much we used to care about the amount of fans a Facebook page had? How it was supposed to be such a huge indicator of success? Or even more recently, when a decrease in our relative organic reach had us feeling scared and hopeless? Yes, we –  the admins of Facebook […]

Posting is, without a doubt, one of the most important parts of social media communication. There are plenty of guides, tips etc. on the Internet about how often administrators should be posting. However, it is hard to find any data – driven facts, and that’s why Sotrender has dealt with this issue. We analyzed 3, 388 […]