Real-time marketing recipe for success: The case of Suarez

In the 79th minute of World Cup game Uruguay – Italy Luis Suarez bit his Italian opponent Giorgio Chiellini. For Suarez, one of the biggest stars of nowadays soccer, it was the 3rd biting over last years! No wonder, the Internet memes flourished immediately. Furthermore, many brands tried to use this incident for their own […]

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Boost your YouTube performance with Sotrender’s tips

A few days after introducing a new set of actionable tips for Facebook marketing Sotrender is going one step forward and presents automated recommendations for YouTube! All the tips are data-driven which means that they are computed on the basis of actual results of your channel updated once a week. Chceck all the aspects regarding a profile, […]

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Photos on Twitter can make your Twitter go boom!

Updated on September 28th, 2017 It’s been more than half a year now, since Twitter became more visual, enabling users to preview photos from what was then Twitter’s picture platform and videos from Vine (now deceased). At Sotrender, we checked the impact of including a link, video or picture on the number of retweets and favorites changed over […]

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