Hey, social media manager,
Hey, marketing freelancer,

Instagram is the hot platform right now, and a game-changer for many brands. No matter if they are from e-commerce or the tech world, the majority simply want to be present on Instagram. 

I guess more and more Instagram-focused clients are contacting you. They might make your job more complicated, maybe more challenging. But the only thing that matters is that you have to manage their accounts and satisfy their expectations. You will need proper Instagram tools for that then: from managing your tasks and optimizing your own work, to creating interesting, high-quality content and analyzing its performance. 

And let’s be honest, to stand out it is no longer enough to prepare graphics on ready templates in Canva, however, this is always a good place to start (and we won’t judge you for using it). 

Professionally and successfully running an Instagram profile is not a piece of cake. There are so many aspects which have to be taken proper care of: 

  • Creating an appealing bio
  • Creating high-quality posts regularly 
  • Preparing stories (as they have different dimension) 
  • Looking for proper hashtags
  • Staying in touch with your audience 
  • Scheduling posts
  • Analysing and reporting the performance  

How to handle all of these? Is it even possible? Yes, obviously. Relax, roll up your sleeves, and jump into our text with a ready toolbox for your everyday duties. 

Start analyzing your Instagram performance

No more problems with one link in bio 

This is an issue many users have: how to add more than one link to my Instagram bio? Is it even possible? Well, yes and no. 

You can’t add more than one link to your bio but there is a workaround. There are special apps which make it possible to gather all your content in one place and drive your followers to it directly from the bio. 

These are, for example:

Using these obviously has pros and cons. They are easy to use, often free and available for everyone. On the other hand, they can’t always be personalized (or to a limited extent), don’t fit your branding and basically, you don’t own the URL.

Still, it’s worth trying them, even for temporary purposes and tests. 

What is worth knowing is that it is also possible to quite easily make such a page with a WordPress or a landing page creator. If you don’t feel like doing it on your own, ask a developer in your company (or a freelancer), he should take it as a piece of cake.

Work on your perfect Instagram picture

Here are some tips on how to get good Instagram picture. Understanding these should be a starting point for you. 

You can also use the following apps both to create your content and pimp up your pictures before publishing: 

Word Swag
Predefined dimensions of graphics, ready backgrounds, variety of fonts available and even suggested compositions – this is all what characterises Word Swag. Even though it is a paid app (once, when creating an account), it’s worth every penny. 

Canva
Well, let’s just put it on the list 😉

VSCO
VSCO, as you most probably already know, is a photo editing tool. You can use it to add filters, clarity, fade, shadows and many more. 

Lightroom
Another photo editing tool. Offers some ready presets but also basic features like changing color, exposure, tone, and contrast. 


Unfold
As they call themselves, Unfold is a “toolkit for storytellers”. With the ready templates and various fonts, you can easily create boards – which can be pieced together to create a whole set of Stories.

Hype type
Use it to add animated text to your pictures, add music or have some fun with your videos (flip it, reverse it and so on). 

Check in advance how your feed will look like 

Once you have your content ready, and especially if you do care about having a perfect, coherent and refined look of your Instagram profile, you will need proper tools for that as well. 

The most recommended one here is Planoly. With the grid looking just like an Instagram profile you can arrange your coming posts with the drag and drop feature. Visualize how it will look like and prepare your content ahead. 

Another similar tool which you can try as well is Unum:

… and Plann + Preview for Instagram (for iOS).

Schedule your posts 

No one has time every single day to plan social media posts. Also, to have the bigger picture, and keep the content coherent, you have to plan your content in advance

It means you need another tool 😉 

And when it comes to planning content, I’m a huge fan of CoSchedule, honestly. So I can’t recommend any other tool besides this one (and no, it’s not sponsored ;)).

Apart from scheduling an Instagram post (unfortunately you can’t do that with Stories, that is the only drawback), with CoSchedule you can also plan all your content, assign tasks and many more. 

Coschedule app

Coschedule app

If you really do need to have the Instagram Stories scheduling option, go with the well-known Later, which can be there not only scheduled but also planned visually. 

Don’t forget the hashtags and bio

There are many contrasting opinions on using hashtag generators. And we won’t say: Don’t use the tools like All Hashtag or Daily Purposes. Use them smartly. Don’t just copy-paste the results but rather treat them like a boost in inspiration and gathering ideas. 

When it comes to hashtags always remember to check whether they are not banned. The list is constantly changing so always check twice if the ones you’ve chosen won’t do more harm than good for you. 

And when it comes to hashtags generators, even if they are said to work perfectly and give non-banned hashtags, the truth is, you can never be sure. So it’s always better to check. 

Oh, and we’ve already listed Instagram tools specifically dedicated to creating leading hashtags and catchy descriptions as well as creating good Instagram bio with some tips on what to remember while creating it.

Monitor what they write about you 

On Instagram, it’s usually easy to see when users are talking about you, because in the majority of cases they are simply mentioning you with a “@”, e.g. @sotrender. But sometimes they are not. Maybe they don’t know your brand has an Instagram account? Or they simply forgot to tag you?

With help comes social media monitoring apps, and the one which I am actually using is Brand24

With Brand24 you can easily sort Instagram mentions from all the other mentions:

Brand24 app

Brand24 app

In the example below you can see a case in which someone mentioned Sotrender but without tagging us. Without Brand24 we won’t know about this. No matter if the mention was positive or negative, it’s always good to know.

Brand24 app

Brand24 app

Brand24 provides also some basic stats on reach, shares, mentions, likes or comments. 

Brand24 app

Brand24 app

Convert what you say to text with ease

Today, when Stories are said to be even more important than the feed, it’s super important to make them available for everyone. Sometimes you want to share beautiful pictures, and there are tools which will help you to prepare them (and you will find them listed above), but sometimes you want to talk to your audience a bit. But not everyone can hear you and not everyone has the sound turned on all the time. And you have to think about these users, too. 

You can obviously manually add subtitles summarizing what you say. This solution has pros and cons. The good thing is that users can just quickly scan what is written and they don’t have to wait a full 15 seconds of each Story to get to the point. The drawback is, however, that you have to do it manually and it can be time-consuming, especially if you add this type of spoken Stories often. 

Fortunately, there are tools which will help you in this area as well. 

  • Clips (for iOS only), and 
  • Clipomatic 

are apps which will automatically convert what you say into text. The only drawback here is that the text then shows along with what you say. So it’s actually not possible to save some time reading such texts. 

Another thing to remember is that you have to record the video within the app, because there is no way to record the video, then upload it to Clipomatic to receive the subtitles. 

Analyze and report your Instagram performance 

Now the time has come to analyze all you have done. Above all, doing any marketing activity without analysis is pointless

Here come the social media analytical apps, and one of them is Sotrender

The first thing we encourage you to monitor is your audience in general.

  • How many followers do you have and how fast is the growth?
  • Where they are coming from and what languages do they speak? 
  • How old they are and what sex do they represent? 
Number of followers

Number of followers

Follower demographic

Follower demographics

Then, what is your performance?

  • How many users did you manage to reach and engage
  • When your followers were most active?
  • Which of your content types had the most impressions: pictures, videos or carousels? 
  • How often users are commenting on your posts? 
  • Are users entering your profile and doing any activities there? 
Reach

Reach

User Activities

User Activities

Last but not least, check which content was most interesting for your audience, including Stories! 

Top Stories

Top Stories

Here is a complete guide on how to analyse your Instagram performance with Sotrender. 

Check your competitors’ performance 

You should always know what your competitors are doing, and I really hope it’s already obvious for you 😉 

The first thing is always basically going to their profile, checking what are they posting (and when), how their captions look like, which hashtags do they use, is their audience engaged. You can do it manually anytime. 

But sometimes, you’d like to know more. Unfortunately, after the API changes in 2018, it is no longer possible to analyze competitors profiles in social media analytical apps. But here at Sotrender, we’ve found a solution for that as well. 

We are preparing custom and individual comparative reports for the profiles of your choice. 

Such a report will provide you with knowledge about: 

  • engagement on your competitors’ profiles,
  • the intensity of communication towards your target audience,
  • how effective is content published by your competitors,
  • what hashtags are they using,
  • which types of posts they are publishing. 
publication time - numer of posts

Publication time – numer of posts

For example, based on the data from above, you can test various posting times: 

  • either the ones when the communication is most intense, because it may guarantee you your audience engagement as well,
  • just the opposite, when few posts are published, because it will be easier for you to reach users and get noticed. 

Discover all the possibilities such report offers. 

Make your posts shoppable 

It’s not actually a point dedicated to the Instagram app itself but rather for combining Instagram content and a website (especially useful in e-commerce). There are apps with which you can integrate your Instagram posts with an online store with making them shoppable at the same time. 

Let’s just mention here Foursixty and Showcase. Worth to know that such possibilities do exist 😉 

Start analyzing your Instagram performance

Ready to rock the Instagram world? 

Don’t get crazy now about creating accounts in all these tools. Most probably, you don’t need every single Instagram tool mentioned above. Using some of them will already make a difference. Choose the ones, which will actually make your work and life easier. Keep the others as alternatives and treat them as options when the need comes 😉 

Feel fully equipped and ready to get straight to work? Perfect, this is what this text was meant to be! 

Or maybe you would like to add something to this amazing list? Feel free to drop your suggestions in the comment section!

 

Author

Klaudia Żyłka

Marketing Specialist

Instagram, dogs, books and food lover. Former student at Warsaw University and Malmö University. Improving her marketing skills every day.