The Ultimate Guide to Twitter Analytics: Metrics, Tools, and How to Get Started

Tracking Twitter marketing analytics is critical to know what’s working and what isn’t. Although Twitter Analytics seems simple, it’s elusive to many social media marketers. Often, marketers get lost tracking vanity metrics that have no bearing on their strategy.

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Photos on Twitter can make your Twitter go boom!

Updated on September 28th, 2017 It’s been more than half a year now, since Twitter became more visual, enabling users to preview photos from what was then Twitter’s picture platform and videos from Vine (now deceased). At Sotrender, we checked the impact of including a link, video or picture on the number of retweets and favorites changed over […]

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