What is Social Media Audience Segmentation and How to Get Started

Social media segmentation is the practice of breaking down your target audience into segments based on a range of data types. This helps you to understand your audience and produce content that will interest them. This has a number of benefits – not least increasing sales – but how do you start on your social […]

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movie, cinema, ticket, fifty shades

5 lessons marketers can learn from the Fifty Shades premiere on social media

Valentine’s Day – people either love it or hate it. But from a marketers’ point of view, everything is worth analysing! So even if you don’t celebrate Valentine’s Day, or don’t like Fifty Shades, there are still many lessons to be learned from the Fifty Shades premiere on social media channels. Just how successful were […]

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