What Is a Social Media Dashboard and How Will You Benefit from Using It

We all already know that analyzing social media data is crucial. Such an analysis helps us find out our audience preferences, improve our content performance and as a result optimize our strategy. Sometimes data is all we need to impress our boss or client and prove our hard work.  

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Pepco Success Story: A Social Media Analytics Case Study

The first three months of 2020 have changed digital consumer behaviours in a quick and vital way. The number of social media users and activities are growing faster and faster and many services have shifted to the Internet. How can you use this opportunity? How can you get noticed among other brands or keep a […]

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Here is everything you want to know about your competitors’ Instagram activities

Instagram, which is currently a leading social media channel for the majority of brands, is still holding back a lot of information from marketers. Unfortunately, the API changes in 2018 made it impossible to monitor competitors’ performance on Instagram.  We knew that the situation didn’t seem to be optimistic for a few months now. But […]

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