LinkedIn is not just a job searching and networking platform. It has also grown into an advertising hotspot. With LinkedIn advertising, you can reach a highly targeted audience of professionals and create a strong brand presence.
LinkedIn, alongside Instagram, Facebook, and TikTok, is one of the most popular social media channels. But it also stands out significantly from other social platforms, which makes it a unique place on the internet.
Having a social media marketing strategy helps you support your brand’s business goals and track relevant metrics. However, your strategy won’t be effective if you don’t keep up with social media trends.