The Ultimate Guide to Twitter Analytics: Metrics, Tools, and How to Get Started

Tracking Twitter marketing analytics is critical to know what’s working and what isn’t. Although Twitter Analytics seems simple, it’s elusive to many social media marketers. Often, marketers get lost tracking vanity metrics that have no bearing on their strategy.

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12 myths about how Instagram and its algorithm work

How Instagram’s algorithm works is still a bit of a mystery for many Instagram users. But Instagram recently provided some answers to clear things up. And even if it seems trivial to some, being aware of the algorithm and understanding how it works is crucial. This is especially true if you want to achieve satisfying […]

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track competitors

Track competitors. How to reveal your competitors’ marketing secrets?

Even if you know a lot about your competitors, you might have the impression that you should and could know a little bit more. You can never know your competitors well enough and there’s always room for improvement, so it is important to track competitors in the world of marketing.

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