It looks like nobody can stop talking about TikTok for five minutes. There are countless articles that discuss subcultures on TikTok, the marketing opportunities on the platform, or how it was able to affect popular culture.

In 2023, using eCommerce stores and social media for eCommerce isn’t something new. Given the state of the world in the COVID-19 era, eCommerce marketers and stores invested in digital marketing to boost their revenue and sales. And so far, it has been a successful journey.

Instagram is still one of the hottest and most engaging social media platforms. That’s not going to change in 2023, and brands will still be competing for user attention and screen time. As every Instagram marketing strategy needs updating every now and then, the beginning of the year is usually the best time to do […]