If we regarded all holidays as sports, then Black Friday would be a sprint where brands try to outrun each other when competing for people’s attention. And without exaggeration, the primary digital arenas for this speed-running competition today are social platforms. With the rise of online shopping during Black Friday, brands are fiercely competing to attract customers in the digital space, making it essential to stand out with compelling offers and engaging content. So, if you want to win gold (your customers), you’ll need something more inventive than just a “25% off everything” post in your Black Friday social media campaign.

This blog article will help you work out your creativity and imagination “muscles” and boost your competitive spirit with the best Black Friday post ideas. Afterward, let yours be worth a triumphant medal (with applause, conversions, and sales, of course).

Why Invest in a Black Friday Marketing Strategy on Social Media

Let’s cut to the chase with the following numbers that actually back up the benefits of running social media campaigns on Black Friday:

• On average, Black Friday accounts for 4.1% of eCommerce revenues during the November–December holiday season in the US. Online stores and any ecommerce store play a crucial role in driving these revenues, as shoppers increasingly turn to digital channels for Black Friday deals.
• Black Friday spending will likely surpass $11.7 billion in 2025. It’s an 8.3% year-to-year rise.
• Generation Z makes an active, deal-hungry demographic cohort for targeting, as a whopping 84% plan to make a purchase on Black Friday this year. Now consider this. Gen Z-ers account for one-fourth of consumers overall. This presents a major opportunity to reach new customers through targeted social media campaigns and expand your customer base during Black Friday.
• Black Friday ranks second in popularity among marketers investing the most time and money in it, along with winter holidays (obviously, Christmas and New Year’s Eve outpace them all) and Halloween (which comes third).

So, as you can see, the competition is likely to be rather fierce this year, and you should try more creative practices for attracting, engaging, and converting your social media audience on Black Friday.

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How to Run Black Friday Social Media Campaigns with Creativity and Engagement in Mind

Begin Your Black Friday Campaign Earlier and Finish It Later

Run a marathon, even when everyone is running a sprint.

Metaphors aside, some brands offer limited-time deals valid for one day only on Black Friday. But you don’t have to. You can make a smarter move and start your Black Friday countdown at the beginning of November, extending the shopping frenzy for the whole month. This way, you’ll capture early-bird buyers before your competitors do.

Create more social media touchpoints like these:

• Pre-Black Friday deal
• “Coming soon” teaser
• Sneak peek of upcoming deals to build anticipation
• Countdown alert (e.g., “7 days to go!”)
• Use a countdown timer and countdown stickers in Stories to create urgency
• Mid-month exclusive
• Free shipping weekend
• Post-Black Friday “Thank-you sale”

For example:

Last year, every Friday in November was Black Friday with free food delivery at Chowdeck.

Also, don’t forget about Cyber Monday. Here’s just one number to convince you: $15.8 million every single minute! That’s how much people spent in the peak hours, between 8 p.m. and 10 p.m., on Cyber Monday last year.

Take Advantage of Influencer-Driven Giveaways

Contests and giveaways already sit among the top-performing Black Friday posts.

But!

Give them a nudge (a huge one!) with influencer marketing. Find authentic content creators who have high social impact and potential to attract, engage, and convert users. What’s more crucial is to collaborate with influencers from your niche so that you both have the same target audiences.

Offer the chance to win gift cards or exclusive gifts to boost participation and excitement.

For example:

Einhell partnered with @dustylumberco, a tool addict, woodworker, and a mega-influencer with 1.6M followers. They ran a Black Friday Giveaway on Instagram. The Instagram reel accumulated over 2,800 likes and hundreds of comments.

Involve the CEO

Have you ever thought of dragging your chief executive officer into the Black Friday craze?

Well, we get it. Your CEO might be too busy. But just think about it. A human face (and especially your CEO’s) can become a fantastic stand-out trick for humanizing your company and increasing your Black Friday sales.

Not to scare your CEO (and your customers) away, here are several creative social media post ideas for Black Friday:

• Live Q&A session
• CEO’s tip of the week
• Behind-the-deals chat
• “CEO reacts” video
• Trendjacking—the “CEO Challenge” edition (a perfect chance to hop on social media trends and go viral just in time for Black Friday)
• Use funny memes featuring the CEO to humanize the brand and boost your social media game

For example:

One of those ideas was implemented by a debt relief company last year. They gave the “ultimate Black Friday advice” from the CEO via Instagram and Facebook reels.

Go Live—Organize Live Shopping Events

Do you recall the times when people used to camp outside stores for Black Friday shopping offline? Well, some do it even today, you may argue. And that would be a fair argument. But you can’t deny that, nowadays, the majority camp in front of their gadgets to buy online rather than in-store.

So, why not gather them in one digital place for a live-shopping event?

Just pick a social platform:

• TikTok: Showcase your products and let users make purchases without leaving the app.
• Instagram: Tag products you want to sell directly via your Instagram Shop.
• YouTube: Link products below the YouTube video player so that viewers can buy them while watching.
• Facebook: Just like on Instagram, tag products from your Facebook Shop.
• Amazon: A great sales-boosting opportunity for Amazon sellers to host shoppable live-streams.

Enhance the shopping journey with interactive features and user generated content to boost engagement and make the experience more memorable.

For example:

The live-shopping event by P. Louise Cosmetics pulled in a jaw-dropping £2.7 million in 12 hours. That’s not a typo. That’s the power of TikTok Super LIVEs.

Surprise Your Audience with Rhyme Marketing

Who says your Black Friday social media campaign won’t rhyme? It will, for sure. Let’s transform your Black Friday deals into mini-poems or even jingles. It’s one of the most creative social media strategies to improve Black Friday sales because a small lyrical flair can make your post stand out amid the chaotic “30%” or “40%” offs.

No inspiration (or skill) to write poetry?

No worries!

Sales-lifting pro trick: Use tools like ChatGPT or Writecream AI for social media marketing on Black Friday and generate playful and catchy rhymes. You might also consider following the “roses-are-red” format, just like this one from @valorandvellum on Instagram:

Roses are red,

Friday is black,

Spend $75+

For a Soonay snack.

Funny memes and holiday hype can also make your posts more shareable and help in boosting engagement.

Launch Creative Ad Campaigns

If you’re planning to automate the same “Shop now before it’s gone” ad across your socials in November, we’ve got honest feedback. Your Black Friday advertising campaign needs a better spark than that (even literally, via Spark Ads for TikTok engagement and revenue growth).

But the million-dollar question (again, literally) is what to use for driving Black Friday sales:

• Twitter (X) Ads
• TikTok Ads
• Pinterest Ads
• LinkedIn Ads
• Meta Ads (Instagram and Facebook Ads)
• Snapchat Ads

Use paid ads, black friday ads, and black friday promotions to reach black friday shoppers and hesitant shoppers across multiple channels. Leverage deep discounts, significant discounts, and exclusive discounts to entice customers and create urgency. Showcase product bundles and gift guides using carousel posts and carousel post formats for a dynamic, swipeable experience. Focus on boosting engagement with interactive content that boosts engagement and encourages participation.

For example:

Let’s review several cases of social media advertising for Black Friday that proved to be incredibly successful on TikTok.

Explore Less Competitive Social Spaces

Don’t just stick to the obvious platforms. Explore emerging or less saturated social spaces to stand out.

Creating buzz is key—use social proof and user generated content to attract new customers and build trust. Make sure your campaigns reflect your brand stands and align with what your brand stands for, such as sustainability or social responsibility. Support black owned friday and black owned businesses as part of your socially responsible black friday marketing campaigns. Implement in store campaigns and strategies to drive in store traffic, using signage and local visibility. Entice customers with free gifts and exclusive gifts during black friday weekend and holiday sales to increase engagement and sales.

Case #1. Sephora

The beauty retailer has consistently demonstrated some of the best social media marketing examples. This time, Sephora Turkey nailed it with TikTok Smart+ for AI-powered campaign optimization for the 2024 Black Friday period.

Results: 53% rise in ROAS and 14% increase in conversion rate.

Case #2. Cloudpillo

Thanks to TikTok’s website conversion ads and creative founder-led content (elbow your CEO), Cloudpillo achieved record-breaking sales during Cyber Week (including Black Friday and Cyber Monday).

Results: 5.2x ROAS and a 50% boost in conversions.

Visit Less Competitive but Not Less Customer-Crowded Social Spaces

As soon as November arrives, brands start hunting for customers with their creative Black Friday campaigns on Instagram, TikTok, and where else?

There are actually other goldmines full of customer buying intent. Consider these:

• Pinterest
• Twitter/X
• Threads
• Reddit
• Discord
• Niche-specific Facebook groups

Sales-lifting pro trick: Use social listening on those platforms. And in case you’re running a local business, it would be wise to participate in location-based communities.

For example:

Let’s say you have a travel agency in Portugal. Go to a public Facebook group (e.g., “Travel Portugal Tips”) and share the day trips from Lisbon as the best Lisbon/Portugal Black Friday deals, just like here.

Or—

Suppose you’re in the fitness industry, developing a Black Friday social media marketing strategy for your gym. Google sub-reddits where people are searching for the “best Black Friday deal for a gym” on Reddit. Found?

One of them (ideally, the most recent and not archived) can be the perfect place for you to swoop in and promote your gym. Make sure you do it in an authentic, non-spammy way. Authenticity and relevance win Redditors’ hearts, and over-promotion repels them. Both users and moderators on Reddit have very sensitive “ad radars.”

Don’t Forget About These Essentials for Black Friday Social Media Marketing

So, you’ve collected and brainstormed Black Friday post ideas and maybe even scheduled a couple of social media posts—but wait! Don’t rush to put a check mark just yet. You still need to address the following nuances.

Hashtags

Keep in mind your niche and location (if applicable), and go beyond the most obvious and commonplace hashtags for Black Friday and Cyber Monday:

• #BlackFriday[Year] (pick the current year!)
• #BlackFridaySale
• #BlackFridayDeals
• #BlackFridayShopping
• #CyberWeekend or #CyberWeek
• #CyberMonday

For example:

See how the NDIS providers Sydney did that with the hashtags for effective Black Friday marketing and geo-targeting, too: #ndisaustralia or #ndissydney.

Calls to action (CTAs)

Social media users might get mesmerized by your extraordinary Black Friday campaign. But do they actually know what to do next? Have you told them?

If not, optimize your posts not just with hashtags but also with a clear and compelling CTA:

• Visit our website to claim your discount
• Sign up for early access
• Comment “DEAL,” and we’ll DM you a personal Black Friday coupon!
• Book your spot
• Text or DM us now
• Call us today!

Sales-lifting pro trick: If you take orders via phone, prepare for a call avalanche during the busiest Cyber Week shopping hours. Use VoIP services for your contact center to add agents and lines as needed and automatically route calls to cut waiting times. This way, your customers won’t have to listen to elevator music for three minutes in a row and, eventually, hang up.

Branding

Yes, Black Friday is the season of flashy, bright colors and eye-catching fonts. But! Your brand identity should disappear in the social media fog. Be creative but stay you.

For example:

Check out how Ligocki Dental Group remained on-brand with the black color and niche-driven wordplay: “Plaque Friday.”

Psst… If your brand likewise wears black, steal this poem’s beginning for social media branding before your competitors do:

This Friday is black, 

And so is [Your Brand].

Don’t let great deals slip back—

A story with a happy end.

Win Your Black Friday Social Media Gold with Sotrender

And for your Black Friday story to end happily every year (ideally, with sky-high sales), tap into Sotrender to analyze your ads and posts and understand what works for your target audience. Get actionable insights for your future social media campaigns, not solely on Black Friday.

Register here, and start monitoring the performance of your holiday and everyday content with Sotrender.