So, you want to attract new followers on TikTok—the more, the better. Well, you’re not the only one who keeps follower growth top of mind! Brands “fight” for people’s attention on the platform, aiming to attract new audiences and future customers with TikTok marketing strategies.

A key part of TikTok’s user interface is the ‘For You’ page (often called the ‘You Page’), where content is recommended to users based on their interests. Getting your videos featured on the For You page is crucial for discoverability and reaching new audiences, as it exposes your content beyond just your followers.

But over to you: How do you grow your followers on TikTok? We’ll help you solve this dilemma smarter and sooner (quite possibly even today—you’ll see how to get 1,000 followers in one day or week at most).

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In That Case, What Is TikTok Follower Growth?

In a sentence (or two), follower growth indicates how fast your fan base is widening on TikTok. If you apply strategic approaches to win more fans (followers), it would depend on two critical factors:

• Strategy effectiveness → How effectively do your strategies work?
• Following speed → How actively do people follow you after each strategic move you make?

You can understand it by tracking one of the fundamental TikTok metrics—the follower growth rate. This metric can help you pinpoint surges and drops in the number of followers over a particular timeframe (month or year).

By the way, you can track it automatically with the right tool for TikTok analytics, like Sotrender.

It’s also important to know how many followers you need to reach certain milestones, such as qualifying for monetization or unlocking new features, so you can set clear goals and measure your progress.

If it looks like a steep mountain rising up and up, that’s fantastic! (But you wouldn’t mind an even steeper rise, right?) And if it’s slowly falling down or already lying flat and immobile… well, let’s just say we’ll uplift it today in any case!

How to Grow Followers on TikTok

Slightly Elbow Your Profile Viewers to Follow You

Don’t assume people know precisely what to do when they land on your TikTok profile (after watching your video or otherwise). Sometimes, they do need a gentle push forward. In fact, it’s one of the simplest ways to get more TikTok followers, even without posting anything (yet).

Your TikTok profile bio may become a digital billboard inviting followers to take action. To stand out, make sure to clearly communicate your unique selling point in your bio. Highlighting what makes your profile or content distinct will help differentiate you from others and attract more followers. Consider the following CTAs that would act as compelling invitations for followers:

• Follow me 4 more!
• The good stuff is coming… if you follow.
• Join the ride—Hit follow!
• Follow now, thank me later.
• Follow us for more useful content.

Pro tip: Insert the right emojis or pointing symbols for better user navigation.

For example:

See how the fitness brand used fires and arrows pointing up to direct users to the “Follow” button in the CTA: Follow for more.

Create Useful Content for Your Particular Niche

Don’t try to please everyone on TikTok.

Kathryn MacDonell, CEO at Trilby Misso Lawyers, strongly recommends creating quality content that satisfies the interests and needs of your targeted users on the platform. He notes, “On TikTok, informative short-form videos on a particular topic are more likely to win follows from the users with a strong interest in that niche. Focus on creating content specifically tailored to your niche audience. Even if it’s a super narrow area, own it and provide exceptional content they seek or expect from you. It will gather the right people—your target customers—under one virtual roof and help you prevent unfollows from mistargeted audiences in the future.”

Pro tip: Add niche-driven hashtags to target the right audiences and convert them into followers. Make sure to use hashtags and participate in trends that are relevant to your same niche, so your content reaches the right audience:

• Home and lifestyle → #CleanTok or #SmartHomeTok
• Food and drinks → #SnackTok or CoffeeTok
• Health and fitness → #YogaTok or #RunningTok
• Beauty → #MakeupTok or #AcneTok

Experiment with Different Video Lengths

One of TikTok’s strengths as a social media platform is its flexibility with video lengths, giving creators the freedom to experiment and discover what works best for their audience. While TikTok is famous for its short form video content, you can post videos ranging from quick 15-second clips to more in-depth content that lasts up to 10 minutes. This variety allows you to test different video lengths and see which ones drive the most engagement and help you gain more followers on TikTok.

To optimize your content strategy, use TikTok analytics to track how your videos perform at different lengths. You might find that your followers on TikTok prefer snappy, under-a-minute videos, or perhaps your audience enjoys more detailed, longer-form content. By analyzing your follower count and engagement rates for each video, you can identify trends and adjust your approach accordingly. Don’t be afraid to mix things up—try posting several videos of varying lengths and monitor which formats attract more followers and boost your TikTok follower count. This data-driven experimentation will help you create video content that keeps your audience engaged and encourages new followers to join your community.

Collaborate with Other Creators and Partner with Influencers

Teaming up with other creators and partnering with influencers is a proven way to accelerate your TikTok follower growth and reach a wider audience. When you collaborate with users who share your target audience, you not only introduce your content to their followers but also build credibility within your niche. Whether you’re co-creating videos, joining forces for trending challenges, or hosting joint live streams, these partnerships can spark creativity and attract new followers on TikTok.

Influencer marketing is another powerful tool for expanding your TikTok following. By working with influencers who align with your brand values and have an engaged audience, you can tap into their established communities and gain more followers who are genuinely interested in your content. Use influencer marketing platforms to find creators in your niche, and focus on building authentic relationships that benefit both parties. Remember, the key to successful collaborations is ensuring that both you and your partners share a similar target audience and a passion for creating high quality content. By leveraging the power of collaboration, you’ll boost your TikTok following and create content that resonates with even more viewers.

Interact with Users Via Comments and Video Replies

Don’t leave potential followers unnoticed in the comments section. A single comment or video reply is virtually the golden thread to getting more followers on TikTok. Here’s how it weaves connections. People like receiving attention. And when they feel noticed, they are more likely to hit the “Follow” button as a reciprocal act and engage with you more authentically (or even buy from you!). Replying to comments and video replies leads to more engagement, which boosts your content’s visibility.

Engaging with other videos in your niche—by liking, commenting, or duetting—can also help increase your visibility and attract new followers.

Plus: The more comments, the higher your TikTok engagement rate.

Respond to a Comment with a Comment

You can reply to users’ questions or simply drop an emoji reaction to random or funny comments under your TikTok videos. To further boost engagement, consider adding your own commentary to comments—this showcases your unique perspective and encourages more interaction.

For example:

The strategy of Vessi, a waterproof shoe brand, is one of the top TikTok marketing examples to learn from in this context. Check out how the brand responds to the commenter and keeps the conversation rolling (even when it’s not about shoes).

React to a Comment with a Video Reply

Video responses may be an even more powerful method of converting TikTok users into followers. It’s like saying, “We hear you. Your question matters to us.” With this level of recognition, people feel special—and they naturally follow.

You can create a video reply to an existing video or comment to provide additional insights or answer questions, increasing your chances of being noticed.

For example:

Take a look at this profile page of the will solicitors, who frequently reply to numerous questions, such as, “How many times can I change or update a will?”

Let People Peep Behind the Scenes

Don’t hide yourself (and sometimes your chaotic workdays) behind the curtain. People prefer authenticity from content creators and brands alike. Moreover, no one has cancelled the psychological phenomenon of curiosity. (Yep, they would definitely enjoy watching how you’re cleaning that dirty carpet if you’re a professional cleaner—and even if you’re not!).

Sharing behind-the-scenes content is a great way to build a strong brand presence and connect with your audience on a more personal level.

So, be authentic and share more behind-the-scenes (BTS) video content to gain more TikTok followers wondering about your:

• Work process BTS (e.g., “How it’s made” stories)
• Corporate culture BTS (e.g., Team rituals or celebrations)
• Personal BTS (e.g., Involve senior leaders—say, reveal the CEO’s personal nook in the office)
• Customer-focused BTS (e.g., Showcase interactions with customers like meetings or hand-to-hand deliveries)

Pro tip: Try posting “Day-in-the-life” videos as superb (and immensely popular!) BTS content for TikTok.

For example:

While revealing the daily routine of an electrician in St Louis, the company adds relevant hashtags, such as #dayinmylife and #electriciansoftiktok, and targets local followers looking for #stlouis posts. That’s both authentic and hyper-local social media marketing on TikTok.

Collect Follows (Fast!) via Giveaways

Don’t miss out on this opportunity to get more followers on TikTok fast. Invite people to participate in irresistible giveaways. They won’t resist—trust us. Or, better trust this statistic: Giveaways have the highest conversion rate of 34%, compared to other content pieces. Well-executed giveaways can also create viral moments, rapidly increasing your follower count and engagement.

The most commonplace CTA trio for a giveaway is as follows:

• Follow
• Like
• Tag a friend

For example:

It was a successful giveaway that helped Ooh & Aah Cookies surpass 1,000 followers in no time and launch a TikTok Shop to start selling on the platform.

Alternatively, it can also be a special giveaway to celebrate and recognize your existing followers: Celebrating 500, 1,000, or any higher follower count (just make sure the number is round and sweet).

Pro tip: Drive engagement and boost your TikTok follower growth simultaneously by combining giveaway + holiday marketing on:

• Valentine’s Day
• Easter
• The Fourth of July
• Black Friday
• Cyber Monday
• Christmas
• Or others.

For example:

Halloween-inspired giveaways may start as early as August or September on TikTok.

Draw More Followers to TikTok from Other Channels

Don’t limit yourself to TikTok only when capturing new followers. Use other digital spots for this purpose: website, email, and other social media platforms. Leveraging other platforms, such as YouTube, Instagram, and Facebook, to cross-promote your TikTok account can help attract new followers and expand your reach. Make sure your TikTok account is optimized and ready to convert visitors from these other platforms into loyal followers.

Website

• Pop-up or slide-in invitation (“Psst…Follow our TikTok page @YourBrand”)
• Embedded TikTok videos on the homepage
• TikTok follow button (icon)
• Call-to-action in a blog post
• TikTok-dedicated landing page (e.g., yourdomain.com/we-are-on-tiktok)
• Share user generated content from TikTok on your website to showcase community engagement and encourage visitors to follow you.

For example:

Our Trace published a blog article with a sustainability mission: “Help plant trees and join our TikTok community! One TikTok follow = One tree planted!”

Pro tip: You can even spy on your competitors’ websites. Analyze competitor website traffic and visitor behavior to figure out whether their strategies successfully convert web visitors into TikTok followers. Maybe you should try some of their best moves. How about that, huh?

Email

Okay, let’s get straight to the best part.

It’s the example of PrettyLittleThing gaining TikTok followers via email with a CTA, “Follow us on TikTok. Content added daily.”

Social Media Platforms

• Facebook
• YouTube
• LinkedIn
• Instagram
• Reddit
• Twitter (X)
• Douyin, etc.

Share user generated content from TikTok to your other social channels to boost credibility and engagement.

Collaborate with TikTok influencers on platforms like Instagram or YouTube to expand your reach and attract new followers to your TikTok account.

Post multiple videos across your social platforms to maximize exposure and drive more followers to your TikTok.

For example:

Facepunch Studios did that with the following Instagram reel and the CTA in the caption: “Follow us on TikTok for more vertical video content and updates!”

Detect What Impacts Follows and Unfollows and Re-Adjust

Don’t overlook TikTok analytics. It’s like a truth serum for your content strategy on the platform. It can tell you what makes people flock to you and what makes them flee away. Tracking average watch time is especially important, as it helps you understand which videos keep viewers engaged and perform best in the TikTok algorithm.

With Sotrender for TikTok analysis, you don’t have to guess the “whys” behind follows and unfollows anymore. Sotrender will monitor your content performance and determine the top-performing posts on TikTok.

Then, it helps you figure out the actual day you had the highest and the lowest follower growth rates, and then understand what TikTok video (or image) caused it.

Did one video type pull in a whole crowd of new followers to your TikTok profile? Generate more TikTok content ideas like that! Use analytics to inspire new video ideas that resonate with your audience and keep your content fresh. Did people start unfollowing you after one specific post? Perhaps you need to reconsider the video format/style, tone, or other factors, or even delete it (what if it was too sensitive or inappropriate for your audience?).

Moreover, you can also consult the “Online followers” chart in Sotrender and check when exactly your TikTok fans are most active. Note: Your potential followers might also be browsing the app during those hours, so you can pick the most optimal time to reach and engage them both more effectively. Adjusting your content strategy based on analytics can help boost visibility and attract more followers.

Getting More TikTok Followers with Sotrender’s Analytics

So, you shouldn’t idly wait or randomly post anything (even consistently) for TikTok’s algorithm to place it on the For You pages of your potential followers. And no more wondering whether TikTok users follow you for your valuable life hacks, behind-the-scenes, giveaways, or exquisite dance moves (hey, no judgment!). Now, you’ll have all the needed data to back it up.

Sotrender’s analytics can help you track your progress toward qualifying for TikTok’s creator rewards program, including monitoring how many of your videos are over a minute long. You can also use analytics to identify your highly engaged audience and tailor your content to them for better results.

Start your free trial at Sotrender and build a wiser content strategy and steadier follower growth toward the next milestone (what is it: 5K, 10K, or more followers?) with fewer unfollows on your TikTok way.

Avoiding Common Mistakes: The Dangers of Buying Followers

While it might be tempting to buy TikTok followers to quickly boost your follower count, this shortcut can do more harm than good. Purchasing fake followers may inflate your numbers, but these accounts won’t engage with your content, leading to lower engagement rates and making it harder to attract genuine followers. The TikTok algorithm favors high quality content that sparks real interaction, so a lack of engagement can actually decrease your visibility on the platform.

Moreover, buying followers violates TikTok’s terms of service and can result in account suspension or even permanent bans, putting all your hard work at risk. Instead of relying on fake followers, focus on building an engaged community by creating high quality content that appeals to your target audience. Use relevant hashtags, participate in trending challenges, and collaborate with other creators to organically attract new followers. By prioritizing genuine engagement and authentic growth, you’ll develop a loyal TikTok following that supports your content and helps you achieve long-term success.

Conclusion and Final Tips

Growing your TikTok following is a journey that combines creativity, strategy, and genuine connection with your audience. By understanding your target audience, experimenting with different video lengths, and collaborating with other creators, you can create high quality content that stands out on the platform. Avoid shortcuts like buying followers, as they can damage your reputation and hinder your growth. Instead, focus on building an engaged community of genuine followers who appreciate your unique voice and content.

Stay up-to-date with TikTok trends, use TikTok analytics to track your performance, and continually refine your TikTok strategy to maximize your results. Remember, success on TikTok comes from being authentic, adaptable, and persistent. By following these tips and staying committed to your growth, you’ll not only increase your TikTok follower count but also create a vibrant, engaged community that supports your journey on the platform.