It looks like nobody can stop talking about TikTok for five minutes. There are countless articles that discuss subcultures on TikTok, the marketing opportunities on the platform, or how it was able to affect popular culture.

Keeping up with the latest social media trends and apps is a roller coaster for every marketer, admit it. Some of these apps are here to stay, and TikTok marketing can help us navigate the chaotic world of social media campaigns.

It looks like TikTok might have to compete with Instagram from now on. Instagram released a new form of video post called Instagram Reels. So how is it different from Instagram Stories and regular video posts? We’ll explain everything you need to know about Reels and how it compares to TikTok from a marketing perspective.