What exactly will you find in Sotrender’s TikTok analytics, and how does it stand out from other tools? Read on to find out.

Why TikTok Analytics Matter

Whether you manage TikTok campaigns for clients – as a freelancer or agency – or you’re creating content for your company or brand, analyzing your results should be a non-negotiable part of your work.

With TikTok analytics in Sotrender, you’ll be able to:

1. Understand the effectiveness of your campaigns
   
2. Learn more about your audience and tailor your content to their preferences
   
3. Identify trends and how the TikTok algorithm works
   
4. Adjust your strategy to match what your audience wants right now
   
5. Optimize your marketing budget by dropping formats that just don’t work

Here’s how Sotrender can help you do all of that – and more.

TikTok Analytics in Sotrender

The TikTok analytics section in Sotrender works similarly to what you already know from Facebook and Instagram. If you’re a current user, you’ll feel right at home. If you’re just getting started, our intuitive menu will help you find your way in seconds.

And thanks to our 7-day free trial, you can explore the full potential of our tool – including trying out TikTok analytics.

Analyze TikTok with Sotrender

• Try it free for 7 days
• Securely grant access to collaborators
• Analyze historical data

Try it today

What Makes Sotrender the Best Choice?

Most native and third-party tools offer similar standard TikTok metrics. So what makes Sotrender a better choice?

Here’s what sets us apart:

1. No password sharing required
   You can manage TikTok access permissions just like with other channels. Once you connect your TikTok profile to Sotrender, you can grant analytics access to any teammate – no credentials needed.
   
2. Unique metrics
   You’ll find proprietary metrics in Sotrender that go beyond what TikTok’s native analytics offer – including Activity Index, Share Rate, and Engagement Rate.
   
3. Automated reporting (coming soon!)
   Full TikTok reports will soon be available right inside the app. For now, you can download individual charts, and we can prepare complete custom reports on request.

A Quick Tour of TikTok Analytics in Sotrender

Sotrender’s TikTok analytics is broken down into three clear sections:

• Audience
• Reach & Engagement
• Content

You’ll also find a Profile overview, where we showcase your top metrics in one place. From there, you can dive deeper into any data by clicking on a chart – all of which are interactive.

Here’s what TikTok analytics looks like in Sotrender, in detail.

Audience Section

The first set of data available for your exploration focuses on your audience – the people following your profile.

Two key metrics you can analyze are:

• Number of followers
  • Historical daily data for the selected period
  • Current follower count
  • The day with the highest number of new followers in the selected period
    
• Followers growth
  • Historical daily growth for the selected period
  • Total follower increase in the selected timeframe
  • Average daily follower growth over the selected period

Important
When you add a new profile to our app, you’ll be able to analyze data going back up to 60 days. This is due to limitations imposed by TikTok’s API.
Once the profile is connected, your data will start collecting regularly – the amount of historical data you’ll be able to analyze later depends on your plan. In the highest-tier plans, that can mean access to data from up to 2 years back (or more).

You can also check when – on which days and at what times – your followers are most active on TikTok.

You’ll find this insight in the Online followers chart.

Analyzing this data is especially helpful if your followers are located in different parts of the world and you want to find the most optimal time to reach them.

Even if you’re only operating in one country, like Poland, this metric will help you better understand your audience’s behavior and activity on the platform. There can be major differences in when and how intensely people use TikTok – for example, they may be much more active on weekends than weekdays, or in the evenings rather than in the mornings. Since most TikTok content has a short shelf life, it’s crucial to time your posts just right.

It’s also worth digging into follower demographics to understand who’s actually following your profile – and adjust your content accordingly.

In Sotrender, you can check:

• The gender of your followers (men/women)
• Their age (grouped into: 18–24, 25–34, 35–44, 45–54, 55+)
• The countries and cities your followers are from

How to use demographics analytics in practice?

1. To verify whether the audience you’re trying to reach is actually following you (for example, they might be much younger than you expected).
2. To tailor your content and tone of voice to your audience’s age and preferences.
3. To adjust your language based on your followers’ countries of origin – like switching from Polish to English or producing more bilingual content.
4. To tweak your strategy if the people who start following you aren’t actually your intended target group.

Reach & Engagement Section

This is where you’ll get a deeper look at how your profile performed during a selected time period and how users interacted with your content.

One of the first sets of metrics available here are views – both profile views and total video views.

When you click on a specific chart, you’ll not only see the daily chart (showing the number of profile views or video views), but also:

• The total number of video views in the selected time period
• The average number of video views during the selected time period, along with a comparison to the previous equivalent period
• The total number of profile views in the selected time period
• The average number of profile views during the selected time period, along with a comparison to the previous equivalent period

Next, you can move on to analyzing data from the User activities section, where you’ll see how and how often your audience interacts with your content.

You’ll start with a chart showing all user activities (likes, comments, shares) on a daily basis for the selected time period, as well as the total number of comments, likes, and shares – along with a comparison to the previous equivalent period.

This gives you insight into how users prefer to engage with your content. The more often they comment or share, the better – it means higher engagement. It’s worth digging into which posts triggered those spikes in activity.

That’s why you can also analyze each metric – likes, comments, and shares – on separate charts.

Notice a spike on the chart? You can click on it to see what was published that day. If there’s a big increase in activity, it’s a good idea to check what was posted a day or two earlier. This is especially useful for viral content, since it tends to keep circulating longer.

Content Section

This section is where you’ll likely find the most insights to improve your content strategy.

It includes a detailed analysis of every video published on your profile.

At the top, you’ll see a list of your six best-performing videos (based on total activity) for the selected time period.

Next, you can sort all your videos using any of the available metrics, including:

• Views
• Reach
• Likes
• Comments
• Shares
• Sum of activities
• Duration
• Total time watched
• Average time watched
• Full video watched
• Engagement Rate
• Unique Engagement Rate
• Share Rate
• Unique Share Rate
• Activity Index

You’ll find explanations for all metrics used in Sotrender in our glossary >>>

This way, you can easily find out which videos had the highest reach, received the most likes, or were watched in full – valuable insights that help you identify the content that generated the most interest and engagement. Based on this data, you’ll refine your strategy and take it to the next level, while also optimizing your workflow by creating only the content that truly matters to your TikTok audience.

How to analyze competitor activity on TikTok?

Unfortunately, TikTok’s API currently doesn’t provide detailed data for profiles you don’t own. But that doesn’t mean competitor analysis is off the table.

Sotrender’s analysts have prepared a special report that lets you uncover insights about your competitors’ TikTok performance – including some paid activity analysis.

With this kind of report, you’ll learn:

• The total engagement on selected competitor profiles, broken down by activity type and trend analysis
• Which hashtags were used by selected brands and how often
• Which competitor videos generated the most engagement or views
• Whether your competitors promoted any content – and how much of it was paid

What can you gain from this type of analysis?

• See how your brand compares to the competition
• Identify the content that resonates most with your target audience, so you can align your strategy with their preferences
• Get ahead of your competitors by knowing their direction and planning standout campaigns
• Spot industry trends before they go mainstream

👉 Check out a sample report for the e-commerce & retail industry

Interested in custom insights or want to talk details? Drop us a message via chat or email us at support@sotrender.com.

TikTok’s native analytics tools

Just like other social media platforms, TikTok also offers built-in analytics – both in-app and through the web-based TikTok Creator Studio.

In the app, you’ll find the analytics panel in two places:

• Business Center
• TikTok Studio (which offers more in-depth data, including insights unavailable via the API – like search queries)

However, it’s important to note: TikTok doesn’t allow for user role management like Meta does, so accessing native analytics typically means sharing account logins and passwords.

If you’ve already logged in on the mobile app, you can access TikTok Creator Studio via QR code.

Analyze TikTok with Sotrender

• Try it free for 7 days
• No credit card required
• Book a free demo

Try it today

Third-party TikTok analytics tools

There are also external tools that help you monitor and analyze TikTok campaigns. These include:

• Sotrender
• Exolyt
• Countik
• Planable
• Hootsuite
• Brand24
• Sprout Social
• Pentos

Each platform comes with its own capabilities and features, so it’s worth testing a few to find the one that fits your needs best.

Start analyzing your TikTok campaigns with Sotrender

No matter which platform you’re using for marketing, analyzing your performance is essential to understanding whether your strategy is actually working and bringing you closer to your goals.

Tracking TikTok performance early on helps you understand your audience, crack the algorithm faster, and improve your content strategy as you go.

Having access to a tool that collects and visualizes your data clearly makes the entire analytics process smoother and more efficient.

Tracking TikTok performance can be time-consuming, but TimeCamp helps you track how much time is spent on each task. With accurate time data, you can optimize your reporting process and free up more time for strategy. Combine TimeCamp with Sotrender to streamline your TikTok reporting and boost efficiency.

Try Sotrender today – and see how easy and enjoyable TikTok analytics can be!