Sotrender is happy to present the 20th and 21st editions of Twitter Trends UK – the first report analyzing brand communication on Twitter in the UK. But now they’re better than ever before! We’ve updated our trends reports to make them more informative, more comprehensive, and easier to use. Don’t worry, we still analysed reach, engagement, customer service, and content in integral industries. You can still find out who has the most fans or who is the most engaging. What we did change includes the layout, more categories, new metrics and graphs, and more! Read the full report and see what’s changed and to broaden your perspective on the social media landscape in the United Kingdom.

The report contains data for 20 different industries present on Twitter in the UK. These include: Athletes, Blogs and bloggers, Brands, Culture, Digital media, Football clubs, Football players, Games and consoles, Internet portals, Journalists, Media, Music, Musicians, People, Politicians, Press, Radio stations, Sports, Traditional media, and TV stations.

What’s new in Twitter Trends UK?

Since we updated the Sotrender tool and website, we felt like we couldn’t just leave our trends reports the way they were. So we updated and improved them. We took the time to make sure that they looked nicer, handled better, had more options, and analysed even more data. We’re pretty happy with what we accomplished, and we think you’ll be happy with the changes too!

  1. New layout and navigation. The design now aligns with our other updates, making every nicer to look at and easier to use.
  2. More categories. You can never have enough! We went from have 11 industries to 20, and were still adding more profiles every month.
  3. Download and share every graph. Trends can be massive, so that’s why you can easily download every graph and chart individually.
    Twitter Trends UK - download selected graphs
  4. New metrics and graphs. Need data on Followers, Mentions, Activity, and the Best Tweets? We got you covered.
  5. Report missing profiles. Is something missing from our report? No problem. Now you can submit a missing profile to us and we’ll make sure to add it in the next trends report.
    Twitter Trends UK new

Now it’s easier than ever to see and understand what the current state of Twitter is in the UK. Take advantage and see all that our new and improved trends reports have to offer, starting with an update on what’s been trending in March and April.

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Twitter Trends UK March 2017

Let’s start our look of the new reports by checking out March’s ranking of different leading industries. The top three most popular industries on Twitter are Musicians (14 794 478 fans), Music (12 189 022 fans), and Culture (7 424 176 fans), closely followed by Football players (7 150 678 fans), Football clubs (6 075 658), and Athletes (6 063 230 fans). If your brand works in music, sports, or is a cultural icon, then you absolutely should be on Twitter. And try using it as customer service, which can also be very beneficial.

Twitter Trends UK March 2017 - biggest industries

The biggest industries on Twitter

The most engaging profiles haven’t changed much, even with the added profiles that came along with our update. Dan Howell sits as the most engaging profile on Twitter (2 289 320 engaged users), with Manchester United (1 389 025 engaged users) and J.K. Rowling (1 285 559 users) evening out the top three. The most engaging profiles on Twitter are typically cultural icons, musicians, and sports teams. It’s worth taking some notes from these profiles, as they know exactly how to appeal to their audience and keep them engaged.

Twitter Trends UK March 2017

The top tweet this March was made by Louis Tomlinson, tweeting a simple happy birthday message to his mom. If you’ve been keeping up with trends, you’ll know that One Direction and the group’s members get an insane amount of engagement on all their tweets, always topping the rankings.

Emma Watson had the second best tweet, thanking people for coming out to see Beauty and the Beast. And Harry Styles had the third most successful tweet, sharing information and concern about people who still don’t have access to safe drinking water. What these top posts show you is that no matter the topic, you can appeal to your audience to grab their attention and get them engaged.

Twitter Trends UK April 2017

This April, One Direction was finally knocked off its throne as the biggest profile on Twitter. BBC Breaking news rose to the number one spot with 31 789 991 followers, surpassing One Direction’s 31 765 302 followers. This has only happened one other time in the entirety of our trends reports, and it’s great to see another brand on top. Especially a news outlet, which people have been taking more and more interest in recent months.

Twitter Trends UK April 2017 - best profiles.

It doesn’t happen often, but there they are at number 2.

The most engaging profiles were Dan Howell (2 504 248 engaged users), Manchester United (1 988 072 engaged users), and Chelsea FC (1 465 320 engaged users). Dan Howell’s unique style and humor remains engaging to audiences, whereas the rest of the ranking shifted between the remaining music, sports, icon, and news profiles.

Twitter Trends UK April 2017 - best engaging profiles.

Daniel Howell’s tweets engage the biggest number of Twitter users.

Although One Direction is no longer the biggest profile on Twitter UK, they’re still making the most successful tweets. The group along with a few members had numerous of the most engaging tweets this April, with Liam Payne and Louis Tomlinson publishing the very best ones. Like usual, they’re top posts were supportive and just little bit self-promotional, which is a good practice for almost any brand.

That’s a quick rundown of all the new things in Twitter Trends UK and what’s been happening in the past couple of months on the social media behemoth.

Do you want more Twitter Trends?

Than check out the full report!