For years, users active on Instagram had to rely on external tools to analyze their profiles. Thankfully, the platform smartened up and introduced Business Accounts which contain Instagram Insights.
To get access to Instagram Insights you need to first set up a Business Account (read more on that here).
On your mobile device, open Instagram and go to your profile.
In the top right corner, find the chart icon which will open Insights:
Insights will show you basic data about your profile this week such as:
- Number of impressions.
- Profile views.
- Clicks to your website.
- Top posts.
- Follower demographics.
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- How do I connect my Instagram account to Facebook Business Manager?
- What analytic tools for Instagram can I use?