Having a Business Manager account isn’t required to use ads on Instagram, but it’s necessary if you would like to review and respond to comments on your ads. To have all these options, you will need to connect your Instagram account to a Page.
Here’s how you do it:
- Open Business Manager: https://business.facebook.com/
- Go to the Page that you want to connect.
- Click Settings in top right corner:
- Go to Instagram Ads.
- Click Add an Account.
- Decide if you want to connect an existing Account or create a new one.
- Enter your login details or setup a new account and confirm.
- If you’re creating a new Instagram account, you will receive an additional email with instructions on how to finish the process.
- After confirming, you should see it in your ad panel and you will be able to use all options for Instagram Ads.