You have to do a few things before you start advertising on Instagram. It’s a bit more complicated than it should be, but it is possible and worthwhile.

What do I need before I start advertising on Instagram?

Once you have the following things ready, you can start advertising on Instagram:

  • A Facebook page. You need to use Facebook tools to create an Instagram ad, so you need to create a page on Facebook. From there, you can connect your Instagram profile to your Facebook page.
  • Know which tool you want to use and how to use it. You can use either Ad Manager or Power Editor.
  • An advertising strategy. If you’re going to be investing money in this, you want to make sure you have a plan to do it effectively.
  • Good content. No point in paying for advertising if your ad content isn’t good. Make sure you prepare great content before you start.

Start analyzing your Instagram performance

In addition to this, it’s also good to have a Business Manager account on Facebook. It’s not necessary, but it is worth it. This will let you review and respond to comments on your ad, which is one of the best parts of advertising on Instagram.


Read more:
  1. What type of ads can I use on Instagram?
  2. Should I advertise on Instagram?
  3. What Instagram metrics should I care about?


Thomas Kowalski

Content Marketer

Psychologist, marketer, and English teacher & proofreader who is an avid fan of good music and time spent with friends.