Instagram isn’t so great when it comes to tracking your performance. They are working towards implementing tools to help you, but they still have a ways to go.

However, there are still a few metrics you should care about when checking your Instagram performance:

  • Comments. This will tell you how engaging your content is. The more comments, the more engaging.
  • Followers.
  • Traffic from Instagram to your website. This will tell you how interesting your content is for followers.

These will help you get a basic idea of you’re performing. But to get the full picture, you’ll have to use a social media analytics tool, like Sotrender. That’s where you’ll get info on all of the important metrics, and then some.

Start analyzing your Instagram profiles with Sotrender's 2-week free trial!

Read more:
  1. Should I advertise on Instagram?
  2. How do I check my Instagram activity results?
  3. How do I get followers on Instagram?