Instagram isn’t so great when it comes to tracking your performance. They are working towards implementing tools to help you, but they still have a ways to go.
However, there are still a few metrics you should care about when checking your Instagram performance:
- Comments. This will tell you how engaging your content is. The more comments, the more engaging.
- Traffic from Instagram to your website. This will tell you how interesting your content is for followers.
These will help you get a basic idea of you’re performing. But to get the full picture, you’ll have to use a social media analytics tool, like Sotrender. That’s where you’ll get info on all of the important metrics, and then some.