Timing on Instagram is important, and there are a few things to consider if you want to get it right. If you post whenever you feel like it, your posts will suffer in their performance.

When should I post on Instagram?

Instagram has the least conclusive data when it comes to the most efficient posting times. There’s too much contradictory information to make any hard conclusions. However, this doesn’t mean that there isn’t a best time to post. This just means you have to find your own best time to post.

To find the best times to post, follow these steps:

  • Experiment. Post at different hours and see how much engagement you get. Then start posting at the times where you get the most engagement.
  • Know your audience. Learn how your audience behaves on Instagram and post when they are most active online. For example, if your audience is mainly office employees, try posting in the evenings after working hours.
  • Analyze your performance. Use a tool like Sotrender to analyze your Instagram posts and see which times are getting you the most likes and comments and suggestions on how to improve.

Start analyzing your Instagram performance

Universal times to post on Instagram

To get started, try posting on the weekdays from 6 AM to 12 PM. It’s a good place to start that generally is a good time to post. Just be sure to experiment and see if there isn’t a better time for you. And don’t forget to post consistently to keep your audience engaged.

Read more:
  1. What should I post on Instagram?
  2. Who will see my posts on Instagram?
  3. How do I get followers on Instagram?


Thomas Kowalski

Content Marketer

Psychologist, marketer, and English teacher & proofreader who is an avid fan of good music and time spent with friends.