If you are an Instagram user and if you treat your Instagram presence seriously, it’s not a surprise that you’d like to know if you’re successful in what you do and how your audience reacts to the content you publish. 

But Instagram itself isn’t making that easy for any of us. 

Instagram Insights – a free tool that has some drawbacks 

I guess you know Instagram Insights quite well, so you most probably are aware of the fact that the data presented there are very limited. The biggest obstacle is, though, not the type of data but the time frame for which you can analyze your data – only the last 7 days. 

How can one analyze their performance in a longer time period? How can you know if you are actually improving? If you are engaging your audience less or more than in the past months? Unless we manually write down data regularly once a week, we simply won’t know. 

There is now also an option to see your Instagram data from Facebook’s Creator Studio. However, it’s not much different, actually, as you will see there the same set of data, also for the last 7 days only. The only difference is that you can access your data from a desktop device. 

Where can I find historical Instagram data from?

Even though the native Instagram solutions can’t really help, there are other tools that can provide you with your historical Instagram data. What we are talking here about are obviously external social media analytical apps. 

I’ll show you how it looks based on the Sotrender example. 

Once you connect your profile to Sotrender you’ll automatically get 30 days of historical data.* So from this point on, you can already analyze your performance for the last month. Good enough for a start, right? 

*The only exception is data about the increase in the number of followers and followers’ demographics – this is because of the Instagram API limitation, which does not return such data. 

From the moment you connect your profile to the Sotrender app, we will be collecting your data regularly. That means you can analyze all your data from the moment you started using Sotrender. 

For example, if you connected your Instagram profile on January 1st, you can analyze your data and performance from the beginning of the year in the middle of August. 

What kind of data can you analyze then? Well, among many: 

  • Number of followers, but also how many followers did you gain or lose on a specific day
number of followers on instagram

Number of followers, Sotrender

growth rate on instagram

Growth rate, Sotrender

  • Reach – how many users saw your content, but also how many times your content was viewed (these are impressions) 
instagram reach

Reach, Sotrender

  • Profile views and profile clicks
Profile views instagram

Profile views and profile clicks in Sotrender

  • User activities, presented by days, days of the week and post types 
user activities on instagram

User activities, Sotrender

  • Content performance – top stories and top posts in the selected time period

Start analyzing your Instagram performance

How can I use data to improve Instagram performance?

If you’re not that experienced of a marketer or Instagram content creator yet, you may wonder what is the benefit of having such data and how you can use them.

  • You know your audience’s interests. By analyzing your best performing content, you know what your audience likes to see on your profile, and it’s a clear sign what type of content you should produce more often. 
  • You know your audience’s online habits. If you know when your audience is using Instagram and when they are interacting with your content, you can better plan when to publish posts and stories to get higher engagement.
  • You know if your strategy is right. By monitoring your performance in a longer time frame, you’ll see, for example, if the number of your followers is growing or not, if the content is generally engaging people or not. These variables will tell you if you’re targeting the right audience with the right content. 

Also, if you’d like to become an Instagram influencer (we actually have a guide that may help you become one), brands that would like to cooperate with you will be asking you to share data about your Instagram performance. That’s why it’s important to have such data for longer time periods, to prove that you’re consistent and that your numbers (like engagement or followers) are growing and that cooperating with you has a potential. Also, keep in mind that Instagram may soon hide the number of likes our posts get, so brands will have less public data available to analyze your performance.

 

Author

Klaudia Żyłka

Marketing Specialist

Instagram, dogs, books and food lover. Former student at Warsaw University and Malmö University. Improving her marketing skills every day.