For years, users active on Instagram had to rely on external tools to analyze their profiles. Thankfully, the platform smartened up and introduced Business Accounts which contain Instagram Insights.

To get access to Instagram Insights you need to first set up a Business Profile

Start analyzing your Instagram performance

On your mobile device, open Instagram and go to your profile.

In the top right corner, find the chart icon which will open Insights:

opening insights

Insights will show you basic data about your profile this week such as:

  • The number of impressions.
  • Reach.
  • Profile views.
  • Clicks to your website.
  • Top posts.
  • Follower demographics.

instagram insights

Start analyzing your Instagram performance

Read also:
  1. What analytic tools for Instagram I can use?
  2. How do I connect my Instagram account to Facebook Business Manager?
  3. What analytic tools for Instagram can I use?