As of the first quarter of 2016, Facebook has 1.65 billion monthly active users. It’s a massive audience, which means that most of them probably won’t see your posts. The only way to guarantee that your desired audience sees your posts is to use Facebook Ads.
Is advertising on Facebook worth it?
With Facebook Ads, you choose the type of people you want to reach and Facebook guarantees that your post will appear in their feed.
When seeing ads alongside posts from friends and family, people are more likely to consider the ad and give it their attention. However, there is always a ‘sponsored’ tag that appears in the ad, informing users that it is an ad.
Facebook also lets you see how well your ad is performing. Measuring, analyzing, and reacting will help you to do better in the future. Keep in mind that your page will change along with your audience, so you can’t let it stagnate.