Trying to reach a specific demographic on social media? There’s hardly a better platform for advanced targeting than Facebook. So if your plan is to reach the right target audience, we definitely recommend that you start advertising on Facebook in 2021.

We’ll briefly explain why you should advertise on Facebook to really expand your reach.

Is advertising on Facebook worth it?

First of all, I can’t believe people are still asking this in 2021. ?  Let’s consider the stats to see why you should seriously consider advertising on Facebook:

Average Time Spent per Day by US Users on Social Media Platforms, 2017-2022 (minutes)

eMarketer’s findings on time spent on social media

Even with just a few of those stats, it’s not surprising that so many marketers invest their time and effort into creating ads for social media platforms.

With Facebook Ads, you choose the type of people you want to reach and Facebook guarantees that your post will appear in their feed.

When seeing ads alongside posts from friends and family, people are more likely to consider the ad and give it their attention. However, there is always a ‘sponsored’ tag that appears in the ad, informing users that it is an ad.

Facebook also lets you see how well your ad is performing. Measuring, analyzing, and reacting will help you to do better in the future. Keep in mind that your page will change along with your audience, so you can’t let it stagnate.

Start analyzing your Facebook performance

If you want to learn more about Facebook marketing and how to create, analyze, and optimize your Facebook ads, we recommend reading more of the content on our blog and Knowledge Base.

Read more:

  1. What targeting options should I use for my Facebook ads?
  2. What Facebook metrics should I check?
  3. What does it mean to boost a Facebook post?