The most important part of Facebook ads is ad targeting. It’s the biggest advantage of using Facebook for advertising – you can make your ads appear only to your desired audience.
Targeting options for Facebook ads
Everyone on Facebook only has the things they care about appear in their News Feed. Ad targeting helps your business to connect with people who will care about the product or service being advertised.
With targeting, you can find people who are more likely to be interested in your content. You can choose from options such as age, gender, location, or their interests. There is also an option to target users by their preferred device – whether they use smartphone, tablet, or computer. You can also pick any audience you want – for example if you have a local business, you should target your audience by location.
With Custom Audiences, you can advertise to people you already know. For example, you can include or exclude clients on Facebook to further target your ads.
With Lookalike Audience, you can find people similar to your audience, which can help you reach a larger group of potential clients.
When you start creating ads, you should try out different targeting options to see what works best for your business.