The most important part of Facebook ads is ad targeting. It’s the biggest advantage of using Facebook for advertising – you can make your ads appear only to your desired audience.
We’ll help you figure out which Facebook targeting options will be the most useful for your Facebook ads.
Targeting options for Facebook ads
Everyone on Facebook only has the things they care about appear in their News Feed. Ad targeting helps your business to connect with people who will care about the product or service being advertised.
With targeting, you can find people who are more likely to be interested in your content. You can choose from options such as age, gender, location, or interests. There is also an option to target users by their preferred device – whether they use a smartphone, tablet, or computer. You can also pick any audience you want – for example, if you have a local business, you should target your audience by location.
With Custom Audiences, you can advertise to people you already know. For example, you can include or exclude clients on Facebook to further target your ads.
With Lookalike Audience, you can find people similar to your audience, which can help you reach a larger group of potential clients.
When you start creating ads, you should try out different targeting options to see what works best for your business.
Of course, at the end of your Facebook ad’s run, you need to check your analytics. We recommend checking your Facebook ad analytics whenever you are about to wrap up a campaign and before starting a new one. When you have a better understanding of your ad performance and targeting options, you can optimize your ad campaigns later on.
Update: This post was originally published in 2016 but has since been updated in 2021.