Setting up ads on Twitter could go well for your company if that’s your main point of contact online. Some companies are definitely better off advertising off of Twitter, but it might not be the case for you.
In this short article, we’ll help you get started with advertising on Twitter in a few simple steps.
To start advertising on Twitter, you have to go to Twitter Ads and go through their numerous ad options. These options will let you work towards your specific ad objectives. However, there are some things to know and consider before doing that.
1. Set your Twitter advertising objectives
Determining these goals will be essential to your first campaign. Setting goals is integral to deciding what type of ad is best for you. Twitter helps simplify this for you by letting you choose from a set of objectives. You can choose between the following:
- Awareness:
- Reach
- Consideration:
- Video views
- Number of times an application was installed
- Pre-roll views
- Number of times people clicked on your website’s link
- Engagement
- Followers gained
- Conversions:
- App re-engagement
Just think about what you want to achieve with your ad campaign and make the right choice!
2. Twitter ad targeting options
You need to target your ad to a specific audience. This will make sure that your ad will appear only to people interested in your content. You can choose from the following targeting options on Twitter:
- Language targeting. Reach people who speak a certain language.
- Gender targeting.
- Interest targeting. Reach people whose interests align with yours.
- Follow targeting. It is possible to target followers of specific accounts who may also be interested in your business profile.
- Device targeting. Target people with specific mobile devices.
- Behavior targeting. Reach people based on their actions online.
- Tailored Audiences targeting. Reach specific groups of users based on specific aspects of your audience.
- Keyword targeting. Deliver timely messages to users based on what they’ve recently Tweeted or engaged with.
- Geography targeting. Specify an international or local audience you want to reach.
There’s more that you can learn about Twitter’s Custom Audience’s though. We recommend you check that out to get better acquainted, in case you might need it.
3. Creating an ad
To create an ad, you need to sign into Twitter Ads and fill out your payment info. After clicking on the Create new campaign, you will be able to select your objectives from the aforementioned list. You also must name your campaign as well as choose a start and end date.
4. Audience
In the next step, you have to choose your audience. Well-targeted ads cause greater commitment, which translates into better campaign results. Twitter gives you the opportunity to target based on demographics such as location, gender, languages spoken by the audience and separately for operating systems smartphones or display on a mobile device/desktop.
5. Estimation
When we choose different options for targeting, you’ll start to see estimations. This represents the estimated size of the audience to which we can target an ad. Twitter shows whether it is within the recommended range. If it is too small, your ads may not bring the desired effect.
6. Budget
Once you know to who you target the campaign, you can take care of the budget. We determine the daily rate you want to spend on advertising and optionally, you can set the total budget. At the moment when used, the ads will stop running, and you won’t pay more than expected.
7. Creation
Congrats, you’ve reached the end: creation. 😉 If you want the results of the campaign to be satisfactory, you should check some of the recommendations out there for best Twitter ad practices. It’s also a great idea to consider experimenting on your own with some low ads to see how comfortable you are with setting your ads on your own.
If all of this still sounds like a bit much to you, that’s okay. You can consider hiring someone else to manage Twitter ads for you. There’s no shame in it, sometimes it’s just a safer bet to leave your Twitter ads in the hands of highly experienced professionals.
We hope you got something out of our article. If you want to keep reading about Twitter ads, consider checking out some of our other articles below.
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