There are a few factors that you should take into account when deciding how to manage your Twitter ads:
- First of all, make sure you’re aware of your business goals. Does your activity on Twitter help you reach these goals? You have to know if Twitter is going to be worth the effort.
- Know where you stand with your marketing budget. If you have enough to spend, it’s worth investing in an agency regardless, especially with all the time they can save.
- How familiar you are with Twitter. Twitter is simple enough to use for basic business needs. However, if you plan to do a lot with Twitter, it may be better to ask agency for help.
- Another thing is the number of ads you need to manage. Only a few? Maybe you could set them up on your own. More? Hiring an agency can save your time and make your ads perform better.
Keep all this in mind when making your decision.