Yes you should, but you don’t have to advertise everything all the time. Since Twitter started using a new algorithm and organic reach has decreased, advertising has become integral to success.

When you advertise on Twitter, you can choose from 6 objectives that will shape how your ad looks and what it can do. These options are:

  • Tweet engagements.
  • Website clicks or conversions.
  • App installs or app re-arrangements.
  • Video views.
  • Followers.
  • Leads on Twitter.

No matter what your social media needs are, advertising on Twitter will help you reach them.

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Read more:
  1. How do I start advertising on Twitter?
  2. Should I promote my tweets?
  3. What targeting options I should use for my Twitter ads?
  4. How to Conduct an Excellent Twitter Audit in 15 Minutes