Yes you should, but you don’t have to advertise everything all the time. Since Twitter started using a new algorithm and organic reach has decreased, advertising has become integral to success.
When you advertise on Twitter, you can choose from 6 objectives that will shape how your ad looks and what it can do. These options are:
- Tweet engagements.
- Website clicks or conversions.
- App installs or app re-arrangements.
- Video views.
- Leads on Twitter.
No matter what your social media needs are, advertising on Twitter will help you reach them.