Targeting on Twitter lets you specify your ads to the people you want to reach. Whether you want to reach a niche group or connect with people all around the world, you have a variety of options to choose from:
- Language targeting. Reach people who speak.
- Gender targeting. Target your ads to women or men.
- Interest targeting. Reach people whose interests align with your business.
- Follow targeting. Target followers of specific accounts who may also be interested in your business profile.
- Device targeting. Reach people who use specific mobile devices.
- Behavior targeting. Target people based on your audiences shopping and spending patterns.
- Tailored Audiences targeting. Reach specific groups of users based on your unique audience.
- Keyword targeting. Deliver timely messages to users based on what they’ve recently Tweeted or engaged with.
- Geography targeting. Reach a global audience or narrow the reach of your campaign to a specific country, region, or even town.
So you have numerous options, but which one should you choose? Keep these points in mind when deciding:
- Basics are important. Remember to first choose a specific location, gender, and the preferred device of your Twitter audience. Figure these out before focusing on other aspects.
- Sometimes less is more. Choose only one type of targeting for each campaign – from follower, keyword, behavior, interest or Tailored Audiences targeting – to get meaningful insights into it.
- Experiment. Test different targeting types to understand which audience is the best fit and which messages resonate with different groups.
- Should I manage my own ads on Twitter or hire an agency?
- How do I measure the effects of my ads on Twitter?
- How do I start advertising on Twitter?
- How to Conduct an Excellent Twitter Audit in 15 Minutes